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Oishii

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American strawberries vertical farming company This article is about the American farming company. For the Japanese term, see Wiktionary:oishii. Not to be confused with Oishi.
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Oishii
Company typePrivate
Founded2016
HeadquartersKearny, New Jersey, U.S.
Key peopleHiroki Koga (CEO)
Brendan Somerville (COO)

Oishii is an American vertical farming company that grows strawberries. Founded in 2016 by Hiroki Koga and Brendan Somerville, Oishii produces the "omakase" berry, which launched in 2018 at grocers in New York City. Originally selling for $50 per a tray of eight strawberries, the company cut prices to $20 per tray in 2022. Oishii opened a 74,000 square-foot vertical farm in Jersey City, New Jersey in 2022 and a 240,000-square-foot indoor farm in Lopatcong Township, New Jersey, in 2024

References

  1. Marikar, Sheila Yasmin. "Berry Berry". The New Yorker. Retrieved 2022-07-20.
  2. "Oishii". Oishii. Retrieved 2022-07-20.
  3. Towey, Hannah. "See how these rare, $50 'luxury' strawberries are grown in vertical farms designed to replicate the Japanese Alps with bees and AI robots". Business Insider. Retrieved 2022-07-20.
  4. Beggs, Alex (2022-07-18). "On Gum Drop Grapes and Other Fruits Designed to Taste Like Candy". The New York Times. ISSN 0362-4331. Retrieved 2022-07-20.
  5. Gagne, Yasmin (2022-05-19). "Oishii, the Tesla of strawberries, is slashing its prices by more than half". Fast Company. Retrieved 2022-07-20.
  6. Dizik, Alina (2022-04-04). "What Is an Oishii Strawberry, and Would You Pay $6 for One? Inside the New World of Fancy Fruit". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-07-20.
  7. Fortney, Luke (2022-05-19). "The $50 'Omakase Strawberries' Beloved by Michelin-Starred Chefs Now Cost $20". Eater NY. Retrieved 2022-07-20.
  8. Sauer, Megan (2022-07-16). "These New Jersey farmers grow strawberries that sell out for $20 a box: The taste is 'a completely different experience'". CNBC. Retrieved 2022-07-20.
  9. "Inside Oishii's vertical farm that grows world's sweetest strawberries". sports.yahoo.com. 19 July 2022. Retrieved 2022-07-20.
  10. Redmond, Kimberly (2024-06-04). "Oishii launches high-tech, solar-powered strawberry farm in Phillipsburg". NJBIZ. Retrieved 2024-06-04.

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