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Online advertising in China reached 20.61 billion Chinese yuan in 2009, up 21.2% from 2008.
Internet users
According to Internet World Stats, China's online shopping population reached 8% of the total Chinese population in 2009, and the number of Internet users in China reached 485 million in June 2011. They spend 1 billion hours online each day and the number will double to 2 billion by 2015. China's online shopping population is estimated to increase to 19% of the total population by 2012.
Search engine advertising
The key players in China's search engine advertising are Tencent, Soso, Baidu, Sogou, Google, Bing, and Yahoo! China. Tencent became the top choice for search engine advertising in China. Tencent's advertising platform is in Chinese.
References
- "2004-2013 History and Trend-China Online Advertisements Market Size". Chinable. 12 April 2010.
- "Alphabetical list of countries". Internet World Stats.
- Michael, David C.; Zhou, Yvonne (May 2010). "China's Digital Generations 2.0: Digital Media and Commerce Go Mainstream" (PDF). The Boston Consulting Group.
- AM Mind Power Solutions, Oct 2011, P.49