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The Pentagon rapid response operation was a public relations initiative by the United States Department of Defense to "quickly respond to news media stories critical of ... the Iraq War, as well as other stories the Defense Department leadership doesn't like."

History

An October 3, 2006 memo written by Dorrance Smith, the assistant secretary of defense for public affairs, obtained later by the Associated Press, described the team's role. The memo envisioned that the team would "'develop messages' for the 24-hour news cycle and 'correct the record'" in a way similar to political campaign operations, such as Bill Clinton's successful 1992 presidential campaign. Smith also set forth four branches of the operation: "New Media" (for Web sites, podcasts, and YouTube); "Rapid Response" (for letters to the editor); "TV and Radio Booking" (for booking civilian and military guests on cable news and radio); and "Surrogates" (for "analysts who speak publicly, often on behalf of the Pentagon"). During the brief life of the "'rapid response cell," a "team of public affairs officers working behind closed doors ... churn out e-mail messages, press releases, opinion pieces and corrections to perceived inaccuracies or biased reporting worldwide."

The Pentagon rapid-response unit was a priority of U.S. Secretary of Defense Donald Rumsfeld, and some congressional Democrats criticized the initiative as excessively focused on Rumsfeld's personal reputation, rather than the reputation of the U.S. armed forces. Soon after being sworn in as secretary of defense in 2007, Rumsfeld's successor Robert Gates disbanded the unit.

See also

• Pentagon military analyst program
• Propaganda in the United States
• Information warfare
• U.S. Military Television Network

References

1. ^ Pentagon boosts PR arsenal, CNN (October 31, 2006).
2. ^ Alfonso Serrano, Pentagon To Expand P.R. Operation, Associated Press (October 31, 2006).
3. "Pentagon boosts 'media war' unit: The US defence department has set up a new unit to better promote its message across 24-hour rolling news outlets, and particularly on the internet". BBC News. October 31, 2006.
4. ^ Thom Shanker & Mark Mazzetti, New Defense Chief Eases Relations Rumsfeld Bruised, New York Times (March 12, 2007).

External links

• David Martin on the Pentagon's 'Quick-Reaction Squad' CBS News, November 10, 2006

v t e Iraq War (2003–2011)
Beginning of the Iraqi conflict
Prelude Background Pre-1990 17 July Revolution Iranian Revolution 1979 Ba'ath Party Purge Iran–Iraq War British / U.S. support for Iraq Chemical attacks against Iran Anfal campaign Iran–Contra affair 1990–2003 Gulf War Invasion of Kuwait Nayirah testimony Sanctions against Iraq No-fly zones 1991 uprisings UNSCOM Arms-to-Iraq affair Oil-for-Food Programme Investigations September 11 attacks Aftermath War on terror 2001 anthrax attacks U.S. War in Afghanistan Invasion Rationale WMD claims Yellowcake uranium Aluminum tubes Biological weapons Chemical weapons "Curveball" Mobile weapon labs Saddam–al-Qaeda conspiracy theory Anthrax claims Prague Ricin claims Oil as a possible rationale Issues American imperialism Bush Doctrine Wolfowitz Doctrine Colin Powell's UN presentation Disarmament crisis UNMOVIC Failed peace initiatives Iraq resolution / UK parliament's support for invasion Iraqi–Kurdish conflict Legality Legitimacy of the invasion Media coverage Military analyst program Rapid response operation Saddam's alleged shredder Preemptive war Saddam Hussein and human rights Dossiers and memos Habbush letter Downing Street memo September Dossier Vilnius letter Letter of the eight Bush–Blair 2003 memo February Dossier Bush–Aznar memo
Overview Key events Invasion (2003) Occupation (2003–2011) Insurgency 2003–06 period Anbar campaign Fallujah Capture of Saddam Hussein Interrogation Trial Execution / Reactions 2006 al-Askari mosque bombing Civil war (2006–08) 2007 U.S. troop surge timeline U.S. withdrawal Status of forces agreement Invasion (2003) Timeline Preparations for invasion Multi-National Force Battle of Nasiriyah Fall of Baghdad Battle of Debecka Pass Firdos Square statue Mission Accomplished speech US public opinion Occupation (2003–2011) Occupation of Ramadi De-Ba'athification 100 Orders CPA Order 2 CPA Order 17 U.S. military bases Blackwater Reconstruction Development Fund Economic reform UNAMI Al Qa'qaa high explosives U.S. kill or capture strategy Replacement governments Coalition Provisional Authority Iraqi Governing Council Interim Government 2005 parliamentary elections Transitional Government Constitution Ratification
Participants Countries Australia Ba'athist Iraq Denmark Georgia Iran Italy Japan Poland South Korea Thailand Ukraine United Kingdom United States Insurgent groups Sunni groups Islamic Army in Iraq 1920 Revolution Brigades Jaish al-Rashideen Islamic Front for the Iraqi Resistance Hamas of Iraq Jeish Muhammad Mujahideen Shura Council Islamic State of Iraq Al-Qaeda in Iraq Jaish al-Ta'ifa al-Mansurah Jama'at al-Tawhid wal-Jihad Jamaat Ansar al-Sunna Ansar al-Islam in Kurdistan Black Banner Organization Wakefulness and Holy War Abu Theeb's group Abu Bakr Al-Salafi Army Mujahideen Army Shia groups Mahdi Army Abu Deraa's militia Badr Organization Islamic Supreme Council of Iraq Sheibani Network Soldiers of Heaven Asa'ib Ahl al-Haq Promised Day Brigade Kata'ib Hezbollah Ba'ath loyalists Fedayeen Saddam Al-Awda Popular Army Al-Abud Network Army of the Men of the Naqshbandi Order Supreme Command for Jihad and Liberation
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War crimes Occupation forces Killings and massacres During the 2003 invasion U.S. killings of journalists Fallujah killings Killing of Nadhem Abdullah (2003) Murder of Muhamad Husain Kadir Mukaradeeb wedding party massacre (2004) Haifa Street helicopter incident (2005) Tal Afar shootings (2005) Basra prison incident (2005) Haditha massacre (2005) Mahmudiyah rape and killings (2006) Ishaqi massacre (2006) Baghdad detainee killings (2006) Hamdania incident (2006) Iraqi bodyguard killing (2006) Iron Triangle Murders (2006) Baghdad airstrike (2007) Nisour Square massacre (2007) Iraq War Logs (2010) Chemical weapons Use of white phosphorus by the United States (2004–05) Torture and abuse Abu Ghraib prison (2003–06) Camp Bucca (2003–09) Camp Nama (2003–04) Balad Air Base (2003–2011) Death of Nagem Hatab (2003) Killing of Baha Mousa (2003) Death of Abed Hamed Mowhoush (2003) Killing of Manadel al-Jamadi (2003) Death of Fashad Mohamed (2004) § Other killings and bombings 2003 Jordanian embassy Canal Hotel Imam Ali mosque bombing Baghdad October 2003 2004 Erbil 2004 Ashura massacre Basra 2004 Mosul 2004 2004 church bombings Baghdad bombings 14 September 30 September Karbala and Najaf bombings Baqubah 2004 Kufa mosque bombing 2005 Al Hillah 2005 Erbil 2005 Musayyib bombing Baghdad bombings August September Balad 2005 Khanaqin bombings 2006 Karbala and Ramadi Al-Askari mosque 2006 Buratha mosque bombing Sadr City bombings July November Hayy Al-Jihad massacre 2007 Mustansiriya University Baghdad bombings 22 January 3 February 12 February 18 February 29 March 18 April 26 July 1 August Al Hillah 2007 Tal Afar 2007 Iraqi Parliament 2007 Karbala mosque bombings Massacres of Yazidis April massacre Qahtaniyah bombings Makhmour Abu Sayda Al-Askari mosque 2007 Al-Khilani mosque bombing Amirli bombing Kirkuk 2007 Al Amarah bombings 2008 Bagdad bombings February March June Balad 2008 Karbala 2008 Al-Karmah Dujail bombing Balad Ruz bombing Attacks on Christians in Mosul 2009 Bagdad bombings March 6 April June August October December Baghdad–Miqdadiyah Taza bombing Kirkuk 2009 Tal Afar 2009 2010 Nationwide attacks 10 May 25 August Bagdad bombings January February April August September November Baqubah 2010 Baghdad church massacre 2011 Nationwide attacks January August Bagdad bombings January August October Arba'een bombings Tikrit assault Al Hillah 2011 Samarra bombing Al Diwaniyah bombing Taji bombings Karbala 2011 Basra 2011 Other war crimes Raid on Camp Ashraf (2011) Archaeological looting Chlorine bombings Torture by the Wolf Brigade (2004–2011) Prosecution United States and the International Criminal Court Hague Invasion Act Prosecution for the 2003 invasion Abtan v. Blackwater Hamdan v. Rumsfeld Saleh v. Bush Taguba Report § All attacks listed in this group were either committed by insurgents, or have unknown perpetrators
Impact General Casualties Iraq Body Count Iraq Family Health Survey Lancet surveys ORB survey Damage to Baghdad Al-Aimmah Bridge disaster Human rights Humanitarian crisis 2007 cholera outbreak Financial cost Refugees Iraqi Christians Mandaeans Violence against Iraqi academics Political controversies Post-invasion WMD conjecture Iraq scandal in Finland Dixie Chicks comments Plame affair Hood event Death of David Kelly Hutton Inquiry Kidnapping of Angelo dela Cruz 2004 document leak Al Jazeera bombing memo Scott Thomas Beauchamp controversy MoveOn.org ad controversy Six Days in Fallujah Role of Canada War resisters Investigations Senate Report on WMD Intelligence Duelfer Report Chilcot Inquiry Reactions Pre-war Pre-war international reactions Khuy Voyne! Saddam Hussein interview Views on the invasion U.S. public opinion Opposition Criticism United Nations Oprah's Anti-war series Iraqi map pendant Winter Soldier: Iraq & Afghanistan Photo Op A Responsible Plan to End the War in Iraq Bush shoe-throwing incident Protests Halloween 2002 February 15, 2003 March 20, 2003 Bring Them Home Now Tour January 20, 2005 September 24, 2005 January 27, 2007 March 17, 2007 2007 Port of Tacoma September 15, 2007 March 19, 2008 Aftermath in Iraq The rise of ISIL Insurgency (2011–13) War in Iraq (2013–17) War against ISIL (2014–present) U.S.-led intervention in Iraq (2014–2021) Insurgency (2017–present)
Miscellaneous Terminology Axis of evil Outposts of tyranny "Baghdad Bob" "Chemical Ali" Coalition of the willing Dead checking Embedded journalism Freedom fries Friedman Unit "Mother of All Bombs" "Mrs. Anthrax" Old Europe and New Europe Regime change Shock and awe "Sixteen Words" "Smoking gun / mushroom cloud" Star Spangled Ice Cream Strategic reset "There are unknown unknowns" Triangle of Death "Yo, Blair" Critical Global arrogance Inverted totalitarianism "The wrong war, at the wrong place, at the wrong time" Memorials Afghan–Iraqi Freedom Memorial (Salem, Oregon) Al-Shaheed Monument Iraq and Afghanistan Memorial (London) Northwood Gratitude and Honor Memorial Old North Memorial Garden Saving Iraqi Culture Lists Assassinations Aviation shootdowns and accidents Bombings Coalition military operations Documentaries Iraqi security forces fatality reports Most-wanted Iraqi playing cards Private contractor deaths Timeline 2003 2004 2005 2006 2007 2008 2009 2010 2011
Related Anti-Ballistic Missile Treaty Chelsea Manning CIA black sites Efforts to impeach George W. Bush "Enhanced interrogation techniques" Torture in the United States Extraordinary rendition Green Zone Guantanamo Bay detention camp Gulf of Tonkin incident Resolution Military–industrial complex Neoconservatism Patriot Act Petrodollar warfare theory Post-9/11 Special Relationship The Iraq War: A Historiography of Misplaced Pages Changelogs Unilateralism Unitary executive theory U.S. foreign policy in the Middle East WikiLeaks Ba'ath Party archives
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