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Platform imperialism is term coined to describe the interactions of global digital platforms in the information economy. Several scholars have identified platform imperialism in political economy, critical cultural studies and media studies. The discourse on platform imperialism includes several core areas, such as intellectual property, the global digital divide, free labor, and the nation-state, focusing on the role of the nation-state alongside transnational capital. Digital platforms have been influential in capital accumulation and digital culture in the networked 21st century. Numerous digital platforms, such as smartphones, social media, and OTT (over-the-top) platforms, are crucial because they function as digital mediators. While several non-Western countries have developed their own digital platforms, a handful of Western platforms continue to reign supreme in the global cultural markets. Platform imperialism refers the asymmetrical power balances between a few Western countries as platform owners and many non-Western countries as platform users.
Derivative platform imperialism
Based on the notion of platform imperialism, several scholars developed specific forms of platform imperialism, such as Netflix Imperialism, Facebook Imperialism, and Amazon's platform imperialism.
References
- Bannerman, Sara (2024). "Platform imperialism, communications law and relational sovereignty". New Media & Society. 26 (4): 1816–1833. doi:10.1177/14614448221077284. S2CID 247311011.
- ^ Jin, Dal Yong (2015). Digital Platforms, Imperialism and Political Culture, 2-7. Routledge
- West, Emily (2022). Buy Now: How Amazon Branded Convenience and Normalized Monopoly. MIT Press.
- Davis, S. (2021). "What is Netflix imperialism? Interrogating the monopoly aspirations of the ‘World’s largest television network.’" Information, Communication & Society, 26(6), 1143–1158
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