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PowerBar

Company type	Subsidiary
Industry	Food processing
Founded	1986; 39 years ago (1986)
Founder	Brian Maxwell, Jennifer Biddulph
Fate	Acquired by Nestlé in 2000, becoming a brand.
Headquarters	Glendale, California, United States
Area served	North America, Europe
Products	Energy bars, sports drinks, gels
Revenue	US$175 million (2013)
Owner	Nestlé (2000–14) Post Holdings (2014–pres.)
Parent	Premier Nutrition Company, LLC
Website	powerbar.com

PowerBar is an American brand of energy bars and other related products including sports drinks, gels, and the Pria bars targeted at women. The company was established in 1986, and was later acquired by Nestlé.

History

The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur, along with Jennifer Biddulph, and Mike McCollum. They started in Maxwell's kitchen, where they formulated the recipe using the knowledge of Jennifer Biddulph, a nutritionist. The two would eventually marry. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use during competition by endurance athletes, such as ultramarathoners and cyclists. They eventually acquired a headquarters building in downtown Berkeley.

The company eventually reached $150 million in sales before being purchased by Nestlé in 2000 for $375 million. In February 2007, PowerBar moved its headquarters from Berkeley, California, to the Nestlé headquarters in Glendale, California.

On February 3, 2014, Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé. In 2021, PowerBar regained control of their brand and became a registered trademark of Premier Nutrition Company, LLC.

See also

• Food and drink companies based in California
• List of food companies

References

1. ^ "PowerBar® Sports Nutrition Energy Protein Snack Bars". 2021.
2. ^ "Raising the Power Bar: The Brian Maxwell story", Running Magazine, Dan Hill, September 21, 2010. Retrieved November 10, 2017.
3. "Post acquires PowerBar, Musashi brands from Nestlé". Drug Store News. February 3, 2014. Retrieved February 4, 2014.

External links

• Official website
• "PowerBar founder collapses" (20 March 2004), San Francisco Chronicle
• Center.spoke.com: Mike McCollum, Board Member

v t e Post Holdings, Inc.
Post Consumer Brands	Bran flakes Chips Ahoy! Cereal CoCo Wheats Dunkin' Cereal Golden Crisp Grape-Nuts Honeycomb Honey Bunches of Oats Honey Ohs! Malt-O-Meal Marshmallow Mateys Oreo O's Pebbles Peter Pan peanut butter Postum Raisin bran Shredded wheat Shreddies Uncle Sam Waffle Crisp
Weetabix Ltd.	Alpen Ready Brek Weetabix Weetos
Private brands	Attune Foods Dakota Growers
Other	Bob Evans (grocery) PowerBar
Former	Alpha-Bits Birds Eye Crispy Critters Cröonchy Stars C.W. Post (cereal) Erewhon Jell-O Post Toasties Walter Baker
Related	General Foods C. W. Post Marjorie Post Clarence Birdseye
Category

• Food
• California
• Companies

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