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Primephonic was a classical music streaming service that was acquired by Apple in 2021. Envisioned as a supplement to major streaming services, Primephonic aimed to address the classical music niche with search features customized for the genre, hand-coded metadata, and compensation for artists based on time streamed, not tracks played. Access to the service ultimately ceased in September 2021.

History

In 2020, Henrique Boregio, the company's chief technology officer (CTO), stated that a majority of Primephonic's users "are age 55 plus and are highly educated and relatively well off".

On August 30, 2021, Apple Inc. announced that they had acquired the company. Access to the service was ended on September 7, 2021. On March 28, 2023, Apple released Apple Music Classical—a secondary app for Apple Music subscribers that incorporates similar features. The app uses much of the music and data from Primephonic.

References

1. Smith, Adam (June 21, 2019). "Primephonic Wants to Save Classical Music, 1 Stream at a Time". PC Magazine. Retrieved May 23, 2021.
2. ^ "Apple acquires classical music streaming service Primephonic". Apple Newsroom. Retrieved August 30, 2021.
3. Heater, Brian (August 30, 2021). "Apple buys classical music service, Primephonic". TechCrunch. Retrieved April 23, 2024.
4. Peters, Jay. "Apple Music Classical is now available from the App Store". The Verge. Retrieved March 28, 2023.
5. Charlton, Hartley. "Apple Music Classical: 15 Things You Need to Know About the New App". MacRumors. Retrieved March 9, 2023.

Further reading

• Gelt, Jessica (September 11, 2018). "Roll over, Beethoven, you're streaming now; Primephonic offers classical music fans million-plus tracks at their fingertips". Los Angeles Times. p. E.3. ISSN 0458-3035. ProQuest 2101736526.
• McDermott, Sarah (July 21, 2020). "Hate classical music? This app wants to change your mind". CNET. Retrieved May 23, 2021.
• Sisario, Ben (June 23, 2019). "In Streaming Age, Classical Music Gets Lost in the Metadata". The New York Times. ISSN 0362-4331.

External links

• Official website

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