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Priya Ahluwalia

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Priya Ahluwalia is a British-Indian-Nigerian fashion designer and founder of the apparel brand Ahluwalia. She gained notability for her approach to sustainable fashion. Ahluwalia’s work focuses on upcycling, ethical practices, and exploring identity through multiculturalism.

Early life and education

Ahluwalia was born in London, England. Raised by an Indian father and Nigerian mother, her multicultural upbringing influenced her design philosophy. Ahluwalia graduated from University of Westminster in 2018.

Career

Ahluwalia launched the clothing brand, Ahluwalia, in 2018. The brand focuses on creating clothing using deadstock fabrics and vintage textiles. Her designs draw inspiration from her trips to Lagos, Nigeria, and Panipat, India, as well as her experiences growing up in London.

Ahluwalia has collaborated with brands such as Adidas Originals, Mulberry, and Microsoft. These include a "capsule collection" with Mulberry using repurposed leather and the Circulate platform with Microsoft, which integrates technology into upcycling.

Ahluwalia's work has received recognition in the fashion industry for its focus on sustainability and storytelling. She was awarded the H&M Design Award (2019), was a finalist for the LVMH Prize (2020), and received the Queen Elizabeth II Award for British Design (2021).

Ahluwalia’s designs have been featured in exhibitions and installations globally, where her use of textiles often emphasizes the environmental and social impacts of the fashion industry.

References

  1. Sharma, Meara (2020-08-10). "The British Designer Paying Tribute to the Immigrant Experience". The New York Times. ISSN 0362-4331. Retrieved 2025-01-07.
  2. "Priya Ahluwalia". Forbes. Retrieved 2025-01-07.
  3. "Ahluwalia: The Designer Filtering Diverse Cultures Into Vibrant Menswear". Esquire. 2021-02-23. Retrieved 2025-01-07.
  4. "Designer Priya Ahluwalia Keeps Pushing the Boundary". W Magazine. 2023-09-14. Retrieved 2025-01-07.
  5. ^ Weston, Sabina (2023-10-07). "Priya Ahluwalia: from Drapers 30 Under 30 to designer royalty". Drapers. Retrieved 2025-01-07.
  6. "Priya Ahluwalia - Kinfolk". www.kinfolk.com. Retrieved 2025-01-07.
  7. Shoaib, Maliha (2022-02-23). "Inside Ahluwalia: The London brand that's breaking the mould". Vogue Business. Retrieved 2025-01-07.
  8. "The Female Gaze: Priya Ahluwalia Is Boundary-Breaking Designer Reshaping Menswear". ELLE. 2023-08-10. Retrieved 2025-01-07.
  9. "Mulberry Explores Symbolism of Black Hair in Collection with Priya Ahluwalia". Harper's BAZAAR. 2021-06-14. Retrieved 2025-01-07.
  10. Farra, Emily (2021-11-02). "Priya Ahluwalia Wants Your Old Clothes: How a New Microsoft Collaboration Brings Consumers Into the Upcycling Process". Vogue. Retrieved 2025-01-07.
  11. "Priya Ahluwalia has been honoured as the 'Environmental Leader of Change' at the Fashion Awards". Vogue Scandinavia. 2021-11-30. Retrieved 2025-01-07.
  12. May, Naomi (2020-11-17). "Meet the woman making menswear exclusively from deadstock fabrics". The Standard. Retrieved 2025-01-07.
  13. Conti, Samantha (2023-05-15). "Priya Ahluwalia Works Vintage Textiles Into Costumes for Installation by Shezad Dawood". WWD. Retrieved 2025-01-07.
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