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Music genre from Kazakhstan

Q-pop
Stylistic origins
Cultural origins2015, Kazakhstan
Fusion genres
Toi-pop

Q-pop or Qazaq pop is a music genre originating in Kazakhstan. It is a modern form of Kazakhstani pop music sung in Kazakh, incorporating elements of Western pop music, Kazakhstani hip hop, EDM, R&B and Toi-pop, with heavy influences from K-pop of South Korea. The genre first surfaced in 2015 when the first Q-pop group, Ninety One debuted. Since then the genre has experienced growing popularity among Kazakhstani youths, with more Q-pop artists forming and debuting.

Background

Kazakhstan experienced the Korean Wave when South Korean dramas and movies started entering the country in the mid 2000s. This phenomenon, assisted by the increasing accessibility of the internet, sparked more interest in South Korean pop culture among Kazakhstanis, which helped the popularization of the K-pop music genre in Kazakhstan. K-pop is regarded as an attractive, less-restrictive and unique genre. The high popularity of K-pop in Kazakhstan spurred the creation of the first Q-pop project in 2014, when JUZ Entertainment formed Ninety One. After the group debuted in 2015, it became instantly popular among youth, due to its high quality music and the use of Kazakh in its songs.

Current status

Q-pop is enjoying support from both the government and the people as a means to promote and popularize the use of Kazakh language and Latin script among youth. However, it has also faced criticism and rejection from the traditionalist element of society, especially toward its performers' on-stage appearance. Since 2018, there has been an annual q-pop music festival called the Q-Fest, usually held during Autumn in Almaty.

List of Q-pop performers

Boy bands

Girl groups

  • Crystalz (disbanded)
  • Juzim (disbanded)
  • Ayanat (disbanded)
  • Ice Blue
  • Ozge (disbanded)
  • IMZ1
  • Qiyal (disbanded)
  • Oasis

Co-ed groups

  • Youngsters

Musical duos

Male soloists

Female soloists

Crossover artists

These artists also sing in genres besides Q-pop such as Toi, Hip-Hop & R&B

List of Q-pop record labels and management agencies

  • C.C.Team Entertainment
  • Dara Entertainment
  • JUZ Entertainment
  • D&D Production
  • MM Entertainment
  • Lion Pride Entertainment
  • Trend Entertainment
  • Musan Entertainment

References

  1. ^ September 2016, Zhazira Dyussembekova in Culture on 28 (28 September 2016). "Kazakh Band Tops Turkish Music Chart". The Astana Times. Retrieved 9 October 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
  2. Alexakis, Vanessa (22 June 2018). "Star of Asia international music festival wows audiences in Kazakhstan". euronews. Retrieved 9 October 2019.
  3. Kakim, Danabayev; Jowon, Park (2020). "Q-pop as a Phenomenon to Enhance New Nationalism in Post-Soviet Kazakhstan". Asia Review (in Korean). 9 (2): 85–129. doi:10.24987/snuacar.2020.02.9.2.85. S2CID 216248011. Retrieved 4 November 2020.
  4. Goldsmith, Melissa Ursula Dawn; Fonseca, Anthony J. (31 December 2018). Hip Hop around the World: An Encyclopedia [2 volumes]. ABC-CLIO. ISBN 9780313357596.
  5. ^ Laruelle, Marlene (30 August 2019). The Nazarbayev Generation: Youth in Kazakhstan. Rowman & Littlefield. ISBN 9781793609144.
  6. March 2016, Zhanna Shayakhmetova in Culture on 26 (26 March 2016). "Kazakh Pop Music Experiencing Heyday". The Astana Times. Retrieved 9 October 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. "Ninety one — арманға апарар жол | angime.kz — качественный и познавательный контент". angime.kz – качественный и познавательный контент (in Russian). 30 July 2018. Retrieved 9 October 2019.
  8. "Kazakh Music | Kazakhstan Culture | Travel to Kazakhstan". visitkazakhstan.kz. Retrieved 9 October 2019.
  9. "Kazakhstan eager to learn Korea's 'can-do' spirit". The Korea Times. 16 October 2011. Retrieved 9 October 2019.
  10. "'Korean Wave' affecting many aspects of life in Kazakhstan". The Dong-a Ilbo. Retrieved 9 October 2019.
  11. "Korean Wave Sweeps Across Kazakhstan". Assembly of people of Kazakhstan. Retrieved 9 October 2019.
  12. "Music trends shift often from decade-to-decade, and that's what makes the music world fun. For example, twenty years ago, who would have predicted that J-P". K Crush America Magazine. 6 February 2015. Retrieved 9 October 2019.
  13. "This Former SM Entertainment Trainee Is Now A Top Star in a Different Country". Koreaboo. 9 July 2018. Retrieved 9 October 2019.
  14. "Artist Spotlight: Ninety one". soundboardasia. Retrieved 9 October 2019.
  15. Otan, Merey (2019). Not Suitable for Kazakhs? Authenticity and National Identity in Contemporary Kazakhstani Music (Thesis thesis). Nazarbayev University, School of Humanities and Social Sciences.
  16. "Q-pop strengthens consciousness Kazakhstan". news.myseldon.com. 16 August 2017. Retrieved 9 October 2019.
  17. Oryn, Dariya. "Between Kazakh Batyrs and Feminization of Masculinity: Korean Wave as Means of Transformation". Central European University: 40. {{cite journal}}: Cite journal requires |journal= (help)
  18. Morton, Elise. "Introducing Q-pop: the genre you've never heard of causing scandal in Kazakhstan". The Calvert Journal. Retrieved 9 October 2019.
  19. "Does Kazakhstan have a show business? – Info times". 4 February 2019. Retrieved 9 October 2019.
  20. TODAY.KZ. "Куда пойти в Алматы 27–28 октября". Today.kz. Retrieved 9 October 2019.
  21. "Q-Fest 2019: сольный дебют A.Z., новый состав JUZIM и Z-pop". НТК. Retrieved 9 October 2019.
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