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Rado (watchmaker)

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Swiss luxury watch brand
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Rado
FormerlySchlup & Co
IndustryWatchmaking
Founded1917
HeadquartersLengnau, Switzerland
ParentThe Swatch Group
Websitewww.rado.com

Rado is a luxury Swiss watch brand owned by the Swatch Group. It was founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland. The "Rado" watch brand was launched in 1957 with the introduction of Rado Green Horse. "Rado" means "wheel" in Esperanto.

The Rado Captain Cook dive watch debuted in 1962 and is named after Captain James Cook, the 18th-century British explorer and cartographer.

Gallery

  • Rado Captain Cook Rado Captain Cook
  • Rado DiaStar Ceramica Rado DiaStar Ceramica
  • Rado DiaStar Rado DiaStar
  • Rado 231 BG Rado 231 BG
  • Rado Captain Cook MK1 Rado Captain Cook MK1
  • Rado SilverStar Rado SilverStar

References

  1. Rado: An Insider’s Brand Roberta Naas, A Timely Perspective, August 14, 2020
  2. History of Rado watches Jura Watches
  3. "History of Rado". Rado. Retrieved 21 December 2022.
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