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Rocket Fuel Inc.

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Rocket Fuel Inc.
Rocket Fuel logo
Company typePrivate
IndustryMarketing and Advertising
Founded2008; 17 years ago (2008)
FoundersGeorge John, Richard Frankel, Abhinav Gupta
HeadquartersRedwood City, CA, US
Number of locations20
Area servedNorth America, Europe, and Japan; 20,000 advertisers and 3,600 advertising agencies
Key people
  • Randy Wootton, CEO
  • Simon Hayhurst, VP Product
Number of employees700+

Rocket Fuel was an ad technology company based in Redwood City, California. It was founded in 2008 by alumni of Yahoo!.

Rocket Fuel completed an initial public offering in September 2013. The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million. By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.

Rocket Fuel acquired the New York-based ad tech company in August 2014 for $230 million.

In 2017, the company was acquired by Sizmek, a private ad tech company owned by Vector Capital; one outcome of this was a retreat from public company status back to being a private company.

In November 2017, Sizmek retired the brand Rocket Fuel.

References

  1. Courtney Subramanian (March 17, 2014). "In marketing, embracing a world where data rules". CNN Money. Retrieved May 1, 2014.
  2. ^ Schubarth, Cromwell (18 July 2017). "One-time ad tech unicorn sells at 90% discount from IPO price". Silicon Valley Business Journal. Retrieved 19 July 2017. Ad tech company Rocket Fuel is being acquired by for $125.5 million by Sizmek, a privately owned company in the same business owned by private-equity firm Vector Capital.
  3. ^ Sramana Mitra (21 October 2013). "Rocket Fuel's IPO Soars". Seeking Alpha. Retrieved 3 December 2013.
  4. "Rocket Fuel Exec Offers Reasons For Optimism About The Future Of Mobile Advertising". Adotas. 4 February 2014. Retrieved 9 March 2014.
  5. Brodie, Lee (13 November 2013). "Cramer: This stock is literally Rocket Fuel". CNBC. Retrieved 13 March 2015.
  6. Kilgore, Tomi (March 6, 2015) "11 stock bubbles that have already popped." Marketwatch. (Retrieved 6-11-2015.)
  7. Zach Rogers (5 August 2014). "Rocket Fuel To Buy [X+1] For Estimated $230M". ad exchanger. Retrieved 24 August 2014.
  8. Jordan Novet (5 August 2014). "Ad-tech player Rocket Fuel buys programmatic marketing company [x+1]". Venture Beat. Retrieved 24 August 2014.
  9. Garett Sloane (5 August 2014). "Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory". Adweek. Retrieved 24 August 2014.

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