Rua Oscar Freire - Misplaced Pages

Avenue in São Paulo

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Oscar Freire Street
Construction
Stores in the Rua Oscar Freire
Native name	Rua Oscar Freire (Portuguese)
Former name(s)	Rua São José (São José Street) and Rua Iguape (Iguape Street)
Length	2.6 km (1.6 mi)
Location	São Paulo, Brazil
Coordinates	23°33′32.4″S 46°40′22.6″W / 23.559000°S 46.672944°W / -23.559000; -46.672944
South end	Alameda Casa Branca, 1009
North end	Avenida Doutor Arnaldo, 1566
Inauguration	1970

Rua Oscar Freire (in English: Oscar Freire Street) is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo.

Named after Oscar Freire de Carvalho, it is known for having a large number of stores selling luxury goods.

History

It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal).

According to Excellence Mystery Shopping International, Rua Oscar Freire is the 8th most luxurious street in the world and second in the Americas behind 5th Avenue in New York. It was named the 8th most luxurious street for the second time in 2008.

Stores and economy

Shops located on Rua Oscar Freire and surrounding streets have included Louis Vuitton, Armani (Giorgio Armani and Emporio Armani lines), Carmen Steffens, Montblanc, Cartier, MaxMara, Ermenegildo Zegna, Versace, Diesel, Cavalli, Bulgari, Salvatore Ferragamo, Marc Jacobs, Gant, Lacoste, Timberland, Tommy Hilfiger, Nike, Adidas, Benetton. Brazilian fashion has included designers and brands such as Alexandre Herchcovitch, Cris Barros, Reinaldo Lourenço, Glória Coelho, Animale, Forum, Ellus, NK Store, Sergio K, Havaianas, Carlos Miele, Cavalera, Le Lis Blanc, Canal, Triton, Iódice and Osklen. National jewelry stores include Vivara and H Stern. In 2008, among stores were Dior.

Food shops and restaurants can also be found. Among them are A Figueira Rubaiyat, Fasano, Antiquarius and 'Gero, four of the city's most traditional and expensive restaurants, as well as Ben & Jerry's. There is a Nespresso store, and in 2010 a Valrhona boutique was opened.

In 2006, stores along the street funded a project to remove unsightly electrical poles and install underground fiber-optic lines instead, in an attempt to make the street more appealing to shoppers.

Transportation

A new Line 4 - Yellow Metro station was constructed on this street and opened in 2017.

References

^ "DICIONÁRIO DE RUAS". dicionarioderuas.prefeitura.sp.gov.br. Retrieved 2022-03-27.
itinari (2019-08-12). "Visit Oscar Freire Street, São Paulo". itinari. Retrieved 2024-02-23.
^ Sampaio, Paulo (December 4, 2008), Oscar Freire é eleita a 8ª área mais luxuosa do planeta, Folha De S. Paulo{{citation}}: CS1 maint: year (link)

External links

v t e Visitor attractions in São Paulo
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Neighborhoods and districts	Aclimação Alto de Santana Bixiga Bom Retiro Brigadeiro Faria Lima Avenue Brooklin Novo Central Zone Japão Jardins Liberdade Paulista Avenue Rua 25 de Março Rua Augusta Rua Oscar Freire University of São Paulo (USP) Vila Madalena Vila Olímpia
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v t e Main highways of the city of São Paulo
Rodovias	Anchieta Anhanguera Raposo Tavares Dutra Fernão Dias Régis Bittencourt Imigrantes Bandeirantes Castelo Branco Ayrton Senna Rodoanel
Expressways	Marginal Tietê Marginal Pinheiros Norte-Sul Leste-Oeste Elevado João Goulart
Surface streets	Paulista Avenue Professor Luís Inácio Anhaia Melo Avenue Aricanduva Avenue Bandeirantes Avenue Estado Avenue Salim Farah Maluf Avenue Corredor Tiquatira Radial Leste Professor Francisco Morato Avenue Jornalista Roberto Marinho Avenue Complexo Viário Jacu Pêssego Cupecê Avenue Marechal Tito Avenue Engenheiro Luís Carlos Berrini Avenue Brigadeiro Faria Lima Avenue Rua Oscar Freire