In marketing, a scan-back allowance is an amount paid by a manufacturer to retailers based on the amount of the product sold at a special reduced price for a specified length of time.
References
- Ferrell, William Pride (2010). "Chapter 18 Personal Selling and Sales Promotion". Marketing. Part 7 Promotion Descicions: South-Western Cengage Learning Inc. p. 540. ISBN 9780547167473.
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