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American record label
This article is about the Santa Monica-based record label. For the Memphis-based record label, see Shangri-La Records.
Shangri-La Music was an independentrecord label based in Santa Monica, California. The label was founded by Steve Bing alongside co-founders Jeff Ayeroff and Jon Rubin, who ran the label. Shangri-La Music was a "boutique" label, a smaller, more specialized label offering 360 deals. 360 deals allow the label to share in bands' touring, merchandise, and digital branding rights profits instead of profiting from music sales alone.
