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Sherpix, Inc.

Logo used in 1972
Company type	Private
Industry	Film
Founded	April 15, 1965; 59 years ago (1965-04-15)
Founders	Louis K. Sher
Defunct	March 1, 1974; 50 years ago (1974-03-01)
Headquarters	New York City, United States
Services	Film distribution (specializing in arthouse cinema and American-produced pornography)
Owner	Louis K. Sher
Number of employees	7 (1972)
Parent	Art Theatre Guild, Inc.

Sherpix, Inc. was an American independent film distribution company that operated in the US and Canada between 1965 and 1974. Louis K. Sher founded the distributor as a subsidiary of his arthouse cinema chain Art Theatre Guild (ATG), which owned dozens of theaters throughout the United States. Sherpix specialized in art films, foreign films, erotica, and later pornographic films. The company's porn releases challenged the prevailing obscenity laws in the United States. Sherpix oriented its marketing to open-minded middle-class audiences, including young couples, rather than the "dirty old men" typically associated with adult movie theaters.

History

Sherpix formally opened for business on April 15, 1965. In 1968 Sherpix distributed Flesh and Lonesome Cowboys, both directed by Andy Warhol. The company achieved a box-office success with its release of the 1969 softcore feature The Stewardesses. In 1970, the company made two major breakthroughs for pornography in the United States. First, it brought the American documentary Pornography in Denmark: A New Approach to cities beyond its premiere in San Francisco. Pornography in Denmark became the first feature-length hardcore porn film legally screened in the United States. The same year, Sherpix distributed Mona, a porn film structured around a fictional plot, which broke ground as the first non-documentary hardcore feature screened at American theaters.

Though Sherpix's early successes generated significant profits, providing the company with a major financial windfall, it was ultimately unable to capitalize on the ensuing peak years of the Golden Age of Porn. The company funded production of the surreal gay erotic film Pink Narcissus, which Sherpix released in 1971. James Bidgood, the director of Pink Narcissus, chose to remain anonymous in the film's credits due to his dissatisfaction with Sherpix's final cut, which he felt had compromised his artistic control. As a prime target for anti-obscenity prosecutors, the company faced numerous legal challenges, significantly constraining its financial resources. In 1973 Sher was convicted in Washington, D.C. of obscenity charges. Unable to sustain the company under the legal scrutiny and financial strain, in January 1974 Sher announced the company's imminent dissolution. The company disincorporated on March 1, 1974, and the following year the charges against Sher were dismissed on appeal.

List of films distributed by Sherpix

For films initially released outside the United States, the listed release dates indicates the American premiere.

References

1. ^ "Louis Sher into Distribution, Too" 1965, p. 78.
2. Verrill 1974, p. 5.
3. Slide 2013, p. 186.
4. ^ Krafsur 1976, p. 211.
5. "Allied Artists" 1966, p. 5433.
6. "00-2 Most Secret Agents (1965)" n.d.; Krafsur 1976, p. 1266.
7. Krafsur 1976, p. 306.
8. Krafsur 1976, p. 354.
9. "Lonesome Cowboys (1968)" n.d.; Krafsur 1976, p. 625.
10. Krafsur 1976, p. 1029.
11. Krafsur 1976, p. 857.
12. "Naked Zodiac (1969)" n.d.
13. Krafsur 1976, p. 1235.
14. "Pornography in Denmark: A New Approach (1970)" n.d.; Krafsur 1976, p. 858.
15. Krafsur 1976, p. 937.
16. Krafsur 1976, p. 697.
17. Krafsur 1976, p. 963.
18. "Mona (1970)" n.d.; Krafsur 1976, p. 719.
19. Krafsur 1976, p. 637.
20. Krafsur 1976, p. 881.
21. Krafsur 1976, p. 480.
22. Krafsur 1976, p. 1033.
23. Krafsur 1976, p. 972.
24. Krafsur 1976, p. 481.
25. Krafsur 1976, p. 194.
26. Canby 1971, p. 44 (providing premiere date); Jones 2019.
27. "Punishment Park (1971)" n.d.
28. "Weed (1972)" n.d.

Sources

• "Allied Artists". Section Two: Reviews. Motion Picture Exhibitor. 76 (2). Philadelphia: Jay Emanuel Publications, Inc.: 5433 August 17, 1966. Retrieved March 3, 2024 – via the Internet Archive.
• Canby, Vincent (May 25, 1971). "Screen: 'Pink Narcissus': Movie at 2 Theaters Is Story of Homosexual". The New York Times. Vol. CXX, no. 41, 394. p. 44. ProQuest 119334385. Archived from the original on February 1, 2023. Retrieved November 18, 2023. (subscription required)
• "Louis Sher into Distribution, Too". Variety. Vol. 238, no. 6. New York: Variety, Inc. March 31, 1965. pp. 11, 78. ProQuest 962960651.
• Jones, William E. (Summer 2019). "Against Nature". Artforum. Vol. 57, no. 10. New York: Artforum Media, LLC. Archived from the original on September 26, 2023. Retrieved February 24, 2024.
• "New Sherpix to Distribute Art Films to U.S., Canada". Boxoffice. 86 (24): 6. April 5, 1965. ProQuest 1673756337.
• Sandberg, Patrik (May 23, 2022). "Elegy for a Packrat: Remembering James Bidgood". Frieze. No. 227. London: Frieze Publishing Ltd. Archived from the original on April 30, 2022. Retrieved February 24, 2024.
• "Sherpix — The Unusual Company with an Unusual Future". The Independent Film Journal. 69 (11). New York: ITOA Independent Inc.: 20–21 April 27, 1972. ISSN 0019-3712. ProQuest 1014674898.
• Slide, Anthony (2013). "Sherpix". The New Historical Dictionary of the American Film Industry. New York: Routledge. p. 186. ISBN 978-1-579-58056-8. Retrieved February 24, 2024 – via Google Books.
• Verrill, Addison (December 30, 1970). "Bill Osco, Boy King of L.A. Porno, Grossing over $2,000,000 Presently; 10-City Nucleus; 'Actors' A-Plenty". Variety. Vol. 261, no. 7. New York: Variety, Inc. p. 5. ProQuest 963024393.
• ——— (January 27, 1971). "TV Cassettes Bid for Sex Pix". Variety. Vol. 261, no. 11. New York: Variety, Inc. pp. 1, 54. ProQuest 963014677.
• ——— (January 16, 1974). "Sher, Found Guilty, Scrams Porno". Variety. Vol. 273, no. 10. New York: Variety, Inc. pp. 5, 41. ProQuest 1032478801.

From the AFI Catalog of Feature Films

• Krafsur, Richard P., ed. (1976). The American Film Institute Catalog. Vol. F6: Feature Films 1961–1970. New York: R. R. Bowker Company. ISBN 0-8352-0453-7 – via the Internet Archive. (registration required)
• "Punishment Park (1971)". AFI Catalog of Feature Films. Los Angeles: American Film Institute. n.d. Archived from the original on February 25, 2024. Retrieved February 25, 2024.

From the TCM Movie Database

• "00-2 Most Secret Agents (1965)". TCM Movie Database. Atlanta: Turner Classic Movies. n.d. Archived from the original on April 16, 2021. Retrieved February 24, 2024.
• "Lonesome Cowboys (1968)". TCM Movie Database. Atlanta: Turner Classic Movies. n.d. Archived from the original on December 6, 2021. Retrieved February 24, 2024.
• "Mona (1970)". TCM Movie Database. Atlanta: Turner Classic Movies. n.d. Archived from the original on March 21, 2017. Retrieved February 24, 2024.
• "Naked Zodiac (1969)". TCM Movie Database. Atlanta: Turner Classic Movies. n.d. Archived from the original on February 24, 2024. Retrieved February 24, 2024.
• "Pornography in Denmark: A New Approach (1970)". TCM Movie Database. Atlanta: Turner Classic Movies. n.d. Archived from the original on November 14, 2023. Retrieved February 24, 2024.
• "Weed (1972)". TCM Movie Database. Atlanta: Turner Classic Movies. n.d. Archived from the original on June 18, 2015. Retrieved February 24, 2024.

Further reading

• MacDonough, Scott (July 1971). "The Story of Sherpix: Soft-Core, Hard-Core, Encore". Show: The Magazine of Films and the Arts. 2 (5). New York: H&R Publications, Inc.: 18–21. ISSN 0037-4296.

• 1960s
• 1970s
• Companies
• Erotica and pornography
• Film
• United States

• 1965 establishments in New York City
• 1974 disestablishments in New York (state)
• American companies established in 1965
• American companies disestablished in 1974
• Defunct companies based in New York City
• Defunct mass media companies of the United States
• Defunct privately held companies of the United States
• Film distributors of the United States
• Mass media companies established in 1965
• Mass media companies based in New York City
• Obscenity controversies in film
• Pornography in New York (state)
• Sexual revolution