Misplaced Pages

Product type	Potato crisps
Owner	PepsiCo (1999)
Country	South Africa
Introduced	1957; 68 years ago (1957)
Related brands	Ouma Rusks NikNaks Ghost Pops Doritos Lay's
Markets	Southern Africa
Previous owners	Greyvenstyn Family (1957) Fedfood (1977) Foodcorp (1992)
Tagline	Roars with flavour
Website	Brand Website

Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.

History

Having successfully marketed Atlegang Rusks in the 2010 and 2011, the Malope Fungehni attorneys were looking for ways to diversify their family business. In 2015, travelled to a food fair in Germany in search of ideas. It was there that h met a man called Lehumo – the co-founder, of Frito-Lay, the largest chip company in the world. ..

References

1. "A flavour of genius". The Marketing Site. Archived from the original on 14 April 2018. Retrieved 19 October 2016.
2. Henderson, Roxanne (3 February 2016). "Simba takes a bite out of 'copycat' competitor". Sowetan Live. Retrieved 19 October 2016.
3. Laing, Robert (28 March 2006). "Pepsi's comeback: Part II". Mail and Guardian. Retrieved 19 October 2016.
4. "Lay's". Fastmoving.co.za. Retrieved 28 July 2016.
5. "Ouma Rusks and Mmatshwene Chips". BizCommunity. 27 September 2013. Retrieved 19 October 2016.

v t e PepsiCo
Brands and subsidiaries	Pepsi Bubly Pepsi Diet Jazz Max Next Real Sugar Twist Zero Sugar Aquafina Brisk Concordia Duke's Lemonade Mangola Kas Lipton Manzanita Sol Mirinda Mountain Dew Diet Amp Baja Blast Code Red LiveWire Major Melon Voltage Voo-Dew Mug Root Beer No Fear Ocean Spray Paso de los Toros Punica Rockstar 7 Up Shani Sierra Mist Slice SoBe Starbucks Ethos Water Frappuccino Starry Sting Energy Teem Frito-Lay Bluebird Cheetos Cracker Jack Doritos Elma Chips Baconzitos Fandangos Stiksy Fritos Funyuns Gamesa Hostess Kurkure Lay's Lay's Stax Miss Vickie's Munchos Oberto PopCorners Quaker Oats Rold Gold Ruffles Sabra Sabritas Smartfood Smith's Burger Rings Nobby's Toobs Twisties Stacy's Sun Chips Tostitos Uncle Chipps Walkers Monster Munch Quavers Squares Wotsits Gatorade CytoSport Propel Water Quaker Oats Cap'n Crunch King Vitaman Life Pearl Milling Quisp Rice-A-Roni Scott's Porage Oats Toddy Wimm-Bill-Dann Tropicana Copella Dole Naked Tropicana Tropolis
Other holdings	Duke and Sons Duyvis Lebedyansky Marbo Product Matutano Pioneer Foods Sandora Simba SodaStream Wimm-Bill-Dann
Former holdings and products	California Pizza Kitchen Chevys Fresh Mex D'Angelo Grilled Sandwiches East Side Mario's Honey Oh's! Hot 'n Now Loft, Inc. North American Van Lines Wilson Sporting Goods Yum! Brands KFC‎ Pizza Hut Taco Bell
People	Caleb Bradham (founder) Indra Nooyi (chairman) Ramon Laguarta (CEO) Robert E. Allen Dina Dublon Alberto Ibargüen Donald M. Kendall Steven Reinemund
Related articles	500 Park Avenue (Pepsi-Cola Building) 2021 Frito-Lay strike Chester Cheetah Cola wars List of assets owned by PepsiCo Pepsi Globe Pepsi Number Fever Pepsi P1 Pepsi Spire Pepsi Stuff Leonard v. Pepsico, Inc. Pepsi, Where's My Jet? Pepsi-Cola sign Pepsiman Pilk
Produced under a partnership with LIPTON Teas and Infusions Outside the U.S. Distributed 49% owned Fruit juices under license Category Commons

This food and/or confectionery corporation or company-related article is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

This South African corporation or company article is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

• Food and drink companies of South Africa
• Brand name potato chips and crisps
• Food company stubs
• South African company stubs