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The Simulmatics Corporation was a U.S. data science firm founded in 1959 that used algorithms to target voters and consumers. One of its leading figures was Ithiel de Sola Pool.

Professor of American History at Harvard University Jill Lepore wrote a book about the Simulmatics Corporation, titled If Then, in 2020, and recorded an audio version broadcast by BBC Radio 4 in 2021.

The political novel The 480 contains a fictional treatment of the Simulmatics Corporation's activities.

References

1. Lepore, Jill (July 27, 2020). "How the Simulmatics Corporation Invented the Future". The New Yorker. Retrieved 2020-08-06.
2. Lepore, Jill (2020). If, Then: how the Simulmatics corporation invented the future. Hodder & Stoughton. ISBN 978-1-5293-8616-5. OCLC 1137820131.
3. Pool, Ithiel De Sola; Abelson, Robert (1961). "The Simulmatics Project". The Public Opinion Quarterly. 25 (2): 167–183. doi:10.1086/267012. ISSN 0033-362X. JSTOR 2746702.
4. Bond, Shannon (September 14, 2020). "Long Before Cambridge Analytica And Facebook, Simulmatics Linked Data And Politics". NPR.org. Retrieved 2020-09-14.
5. "If Then by Jill Lepore". BBC. Retrieved 11 January 2021.
6. "If Computers Called the Tune; THE 480. By Eugene Burdick. 313 pp. New York: McGraw-Hill Book Campany. $5". The New York Times. 1964-06-28. ISSN 0362-4331. Retrieved 2020-09-14.

See also

• Cambridge Analytica

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