A snipe in the motion picture exhibition business includes filmed material shown before the feature presentation other than a trailer, such as "welcome to our theater", courtesy trailers ("no smoking, littering, talking"), promotions for the snack bar, and "daters", which announce the date for an upcoming show.
Snipes sometimes promote local events, places or merchants as a music track plays during intermissions.
A snipe may also be a printed sticker or other material provided to be pasted over other print material such as posters or souvenir programs, in order to alter or add information.
See also
- Snipe (graphic) - promotional overlay during a television program
- Let's All Go to the Lobby
References
- Local Merchant Snipes (Taken From The Speedway Theatre In Speedway City, Indiana In January 1957)
- Movie Poster Snipes Learn About Movie Posters: Movie Poster Snipes
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