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Souda (pronounced “soh-duh”) is a design studio based in Brooklyn, New York, specializing in modern furniture, lighting and accessories. The studio was named as one of the “coolest design companies” at the International Contemporary Furniture Fair (ICFF) 2013 by Complex Magazine, and was awarded the Editors Choice Award for Best New Design Studio in 2014 at the ICFF.

History

Souda was founded in 2012 by Parsons School of Design graduates Luft Tanaka, Shaun Kasperbauer, and Isaac Friedman-Helman, who later became the creative director at the design startup WorkOf. Since its founding, the studio has been housed in a former nightclub they found via Craiglist, located in Bushwick, Brooklyn.

Named for a Japanese word that loosely translates to mean "oh, yeah” or "aha!", the design studio's name sounds like "the carbonated soft drink", as written in Brooklyn Magazine.

Products

Souda's products include the Bubble Chandelier, a light made from recycled plastic bottles, the Kreten Side Tables and Candelabra, an “industrial, organic, and sculptural” series made from a unique concrete casting method, the Strut Shelves, the Kawa (a Japanese word for "skin" or "leather") pendant lights, and the Ettore Sottsass-inspired ‘Sass Series’ made from wooden bases and marble tops.

In the 2014 Architectural Digest Home Design Show, the studio presented porcelain bowls, pendant lights slipcasted in recyclable leather molds, and a shelving unit inspired by the construction of initial aircraft carriers and the Manhattan Bridge.

References

1. Dwell; Weiss, Allie. "Instagram We Love: The Visual Diary of Brooklyn Studio Souda". Dwell. Retrieved 2018-09-20.
2. HENDERSON, KATHRYN. "The 10 Coolest Design Companies at the International Contemporary Furniture Fair". Complex. Retrieved 2018-09-20.
3. SMITH, BRYN. "Souda's Friendly Concrete Side Table - Core77". Core77. Retrieved 2018-09-20.
4. Corsillo, Liza (2015-11-24). "WorkOf Just Solved Your Boring Apartment Problem". GQ. Retrieved 2018-09-20.
5. Arnold, Liz. "Designer Spotlight: Souda Collective". Dwell. Retrieved 2018-09-20.
6. ^ Hirst, Arlene. "In Brooklyn, Tripping the Plastic Fantastic". The New York Times. Retrieved 2018-09-19.
7. "Souda Bottle Chandelier - Brooklyn Magazine". Brooklyn Magazine. 2013-06-01. Retrieved 2018-09-20.
8. RASSOW, OLIVIA (2014-07-16). "This Chandelier Is Made Of Garbage...And We Love It". Elle Decor. Retrieved 2018-09-19.
9. KRASNY, JILL (2018-07-04). "Concrete is a firm favourite with designers". 1843. The Economist Group. Retrieved 2018-09-20.
10. Krichels, Jennifer (2013-07-26). "The experimental designers making furniture out of concrete". Financial Times. Retrieved 2018-09-20.
11. GOLENDA, GABRIELLE (2017-10-30). "Specsheet > Objects of Common Space: Residential Furniture - Archpaper.com". The Architect's Newspaper. Retrieved 2018-09-19.
12. "All the Standouts from 2014's Top Design Events". Metropolis. 2014-12-16. Retrieved 2018-09-19.
13. DeSmith, Christy. "Light-Bulb Moment". American Craft Council. Retrieved 2018-09-19.
14. Kiely, Annemarie (2015-01-21). "New store Criteria brings artful design to Melbourne - Vogue Australia". Vogue Living. Retrieved 2018-09-19.
15. Brake, Alan G (2015-08-24). "Sass pedestals MPBMB Souda Ettore Sottsass tabletop". Dezeen. Retrieved 2018-09-20.
16. Gavan, Tim (2018-06-29). "A Totem Pole for Your Home? The Rise of 'Spiritual' Design". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-09-20.
17. DiNoto, Andrea. "Optical Illusions at the Architectural Digest Home Show". American Craft Council. Retrieved 2018-09-19.
18. Chan, Diane. "5 Fab Finds at the Architectural Digest Show". Azure Magazine. Retrieved 2018-09-19.

• Design companies of the United States
• Companies based in Brooklyn