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Television channel
 | |
| Type | Television Channels |
|---|---|
| Country | India |
| Broadcast area | Indian subcontinent |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080i HDTV (downscaled to letterboxed 576i for the SDTV feed) |
| Ownership | |
| Owner | JioStar |
| Sister channels | JioStar Channels |
| History | |
| Launched | 1999; 26 years ago (1999) |
| Links | |
| Website | hotstar |
| Availability | |
| Streaming media | |
| Disney+ Hotstar | India |
Star Gold Network is a group of Indian Hindi-language pay television movie channels, owned by JioStar. With a total of eight channels, Star Gold broadcasts Hindi films and occasional sporting events in Hindi audio feed.
History
Star Gold was launched by Star India in 17 September 2000, as a part of Rupert Murdoch's media conglomerate, News Corporation. It was created to cater to the growing demand for Bollywood films on television. Star Gold is launched as a classic Hindi movie channel, airing a mix of old and new films.
In 2004, Star Gold rebrands to a mainstream Bollywood channel, focusing on recent blockbusters and popular stars.Star Gold becomes the most-watched Hindi movie channel in India.
In 2011, Star Gold launches its HD feed.
Star India launches a new movies channel Star Gold Select in 2017. The Walt Disney Company acquires 21st Century Fox, including Star India. Later, MoviesOK was rebranded to Star Gold 2. Star Gold is rebranded as Utsav Gold in UK and Europe. In 2023, Star Gold Romance focuses on Romantic Movies. UTV Movies was replaced with this channel and UTV Action was replaced with Star Gold Thrills on 15 March 2023.
Channels
Star Gold
Star Gold is a flagship movie channel launched in 2000. It focuses on showcasing a wide variety of Bollywood films, including blockbuster releases, critically acclaimed cinema, and popular classics.
Star Gold 2
Star Gold 2 is an Indian Hindi-language movie pay television channel owned by JioStar which serves as a sister channel to Star Gold. While its SD feed was launched first as a replacement for Movies OK, its HD feed has replaced UTV HD.
Star Gold Select
Star Gold Select is an Indian Hindi language movie pay television channel. It Replaced Star Movies Action owned by JioStar which primarily telecasts critically acclaimed movies.
Star Gold Thrills
Star Gold Thrills is an Indian Hindi language movie television channel owned by JioStar which primarily telecasts Hollywood action-based movies, dubbed in Hindi. Also telecasting Hindi language film in genres of action, suspense, thriller and horror from Disney Star (as Star Studios). It replaced UTV Action.
Star Gold Romance
Star Gold Romance, launched in 2023, is a dedicated movie channel featuring romantic Bollywood films. This specialized channel curates films that highlight themes of love, relationships, and emotions, targeting audiences who enjoy romance-centric cinema. Before its current identity, it was formerly known as UTV Movies during its early operation under UTV’s portfolio, prior to its integration and rebranding under Disney Star.
References
- Mumbai, afaqs!. "STAR Gold unveils new logo". www.afaqs.com. Retrieved 28 December 2024.
- "Munjya TV release date: Watch the hit horror-comedy this week on television before OTT debut. Check details". The Economic Times. 23 August 2024. ISSN 0013-0389. Retrieved 28 December 2024.
- www.ETBrandEquity.com. "Star India announces to launch Star Gold 2 - ET BrandEquity". ETBrandEquity.com. Archived from the original on 20 October 2023. Retrieved 20 October 2023.
- "Star India announces launch of Star Gold Select HD". Indian Media & Marketing News – exchange4media. Archived from the original on 20 October 2023. Retrieved 20 October 2023.
- Singh Thakur, Tanay. "Star Gold Thrills, Star Gold Romance and Asianet Movies HD Launched in India". telecomtalk.info. Archived from the original on 20 October 2023. Retrieved 20 October 2023.
- "Shah Rukh Khan announces TV channels Star Gold Romance and Star Gold Thrills in Disney Star's latest launch trailer". www.telegraphindia.com. Archived from the original on 15 March 2023. Retrieved 28 December 2024.
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 Television in India | |
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| Direct-broadcast satellite | |