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The Sway House, also known as Sway LA or simply Sway, was a TikTok content house, consisting of influencers and internet personalities who resided together to produce content.

Formed in January 2020, it was noted for its rivalry with The Hype House, another content house. The group officially disbanded in February 2021.

History

Sway was created on January 4, 2020 by Michael Gruen via his company TalentX Entertainment, with founding members of the group Josh Richards and Bryce Hall. The group originally resided and produced their content in a rented 7,800-square-foot mansion in Bel Air, Los Angeles.

Cosmopolitan described the house as "eye-roll-inducing", while Business Insider noted it as resembling a fraternity group engaging in controversies and feuds, and having supporters akin to those of boy bands from the 1990s.

Often referred to as "the One Direction of TikTok", the group consisted of nine members – Richards, Hall, Jaden Hossler, Griffin Johnson, Kio Cyr, Anthony Reeves, Quinton Griggs, Blake Gray and Noah Beck.

In May 2020, Hall and Hossler, were arrested on drug-related charges. This incident created instability in the group as it disrupted a business deal for its members. Later, Richards and Hall released a single titled "Still Softish" as a diss track in response to a public feud they had with Hype House member Chase Hudson.

Later in the year, Richards announced he was taking a hiatus from the group due to difficulties adapting to the lifestyle in Los Angeles. Shortly after, Hossler left the group to focus on his music career under the stage name "JXDN". Following the exit of Hossler and Richards, the group split into smaller groups, with Griggs and Johnson forming Sway Gaming, and Hall, Gray and Beck remaining as the core Sway group. The three members later moved into a 8,500-square-foot rented mansion for their content production. In August 2020, the city council of Los Angeles disabled the electricity for their house, citing "irresponsible highly-infectious disease spreading", as Hall had hosted a party there a few days prior during the COVID-19 pandemic.

In February 2021, Gruen confirmed to People that Sway House was officially dissolved, stating: "if you view Sway as a content collective that lives together and is with each other every day, then yes, it’s over." Despite disbanding in February 2021, Johnson revealed the group had separated as early as December 2020. Several members of the group continued to work with each other for other projects of Sway, such as Sway Fitness, a workout supplement brand, The Sway Life, a reality television show that premiered on March 29, 2021 on Facebook, and Sway Stories, a game developed by Playco.

Members

• Josh Richards (born January 31, 2002) – founding member
• Bryce Hall (born August 14, 1999) – founding member
• Jaden Hossler (born February 8, 2001)
• Griffin Johnson (born January 13, 1999)
• Kio Cyr (born September 5, 2000)
• Anthony Reeves (born November 7, 2001)
• Quinton Griggs (born September 8, 2003)
• Blake Gray (born January 9, 2001)
• Noah Beck (born May 4, 2001)

See also

• The Hype House

References

1. ^ Bonner, Mehera (2021-08-10). "Hello, Fellow Olds: What Is (Was?!) the TikTok Sway House and Whomst Is Even in It?". Cosmopolitan. Retrieved 2024-09-07.
2. ^ Lorenz, Taylor (June 8, 2020). "How the Sway House Made Enemies of Their Neighbors". NY Times.
3. Rogers, Hannah (2020-06-10). "The lowdown: Sway House, a Tiktok mansion". The Times. Retrieved 2024-12-05.
4. ^ "TikTok's Sway House: Who were the members and who lived there?". Capital FM. Retrieved 2024-09-07.
5. Stivale, Shelby (2020-12-10). "TikTok's Hype House Sway House: Breakdown Of All Drama Feud Fight". J-14. Retrieved 2024-09-07.
6. ^ Youshaei, Jon. "The Business of Bryce Hall: His Next Chapter Beyond TikTok". Forbes. Retrieved 2024-09-07.
7. Ward, Tom. "The Sway House Is On Fire". Forbes. Retrieved 2024-09-07.
8. Lustig, Hanna. "The face of one of TikTok's buzziest collab houses took an abrupt hiatus amid a meteoric rise. Now he's ready to explain why". Business Insider. Retrieved 2024-09-07.
9. Abrams, Margaret (2020-08-03). "TikTok's Sway House stars move to rival app Triller". Evening Standard. Retrieved 2024-09-07.
10. "Catch Up On All the Sway House Stars' Relationships Statuses". Seventeen. 2021-04-08. Retrieved 2024-09-07.
11. Team, Centennial (2020-07-06). "TikTok's Sway House Rebrands, Reveals New Members". Centennial World: Internet Culture, Creators & News. Retrieved 2024-09-07.
12. Macias, Ernesto (2020-09-02). "Sway House Demands Your Attention, for Better or Worse". Interview Magazine. Retrieved 2024-09-07.
13. "What happened to Sway House? Members reveal why it's dead". Dexerto. 2021-02-07. Retrieved 2024-09-07.
14. "The TikTok Party House Next Door". Bloomberg.com. 2020-10-09. Retrieved 2024-09-07.
15. Haylock, Zoe (2020-08-28). "TikTokers Bryce Hall and Blake Gray Hit With Misdemeanor for Massive Parties". Vulture. Retrieved 2024-09-07.
16. ^ Guglielmi, Jodi (February 8, 2021). "TikTok's Sway House Is Officially Over — But Its Message 'Will Never Die'". People. Retrieved 2024-09-07.
17. Stivale, Shelby (2021-09-02). "Sway House Is 'Over,' TikTok Stars React to News". J-14. Retrieved 2024-09-07.
18. Stivale, Shelby (2022-01-11). "Hype House vs. Sway House: Every Feud Between the TikTok Houses". J-14. Retrieved 2024-09-07.
19. Song, Sandra (February 9, 2021). "R.I.P. Sway House". Paper Mag.
20. Weiss, Geoff (2022-02-24). "GNC is getting into business with TikTok collective Sway House". Tubefilter. Retrieved 2024-09-07.
21. "Sway House reveals first look at their new reality show 'Sway Life'". Dexerto. 2021-03-28. Retrieved 2024-09-07.
22. "The Sway House has released a game and people are absolutely baffled". Dexerto. 2021-09-25. Retrieved 2024-09-07.
23. "Here's Everything You Need to Know About Blake Gray". Seventeen. 2020-07-20. Retrieved 2024-09-07.

External links

• The Sway House on TikTok
• The Sway House on Instagram

• American TikTok groups
• TikTok groups