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TYR Sport

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American sportswear company
TYR Sport, Inc.
Company typePrivate
IndustryApparel, accessories
Founded1985 (1985)
FounderSteve Furniss
Joseph DiLorenzo
HeadquartersSeal Beach, California, U.S.
Area servedWorld-wide
Key peopleJoseph DiLorenzo (CEO), Steven Locke (COO)
ProductsSwimwear, Footwear, Triathlon Apparel, Sportswear, Accessories
Websitetyr.com

TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere.

History

TYR was founded in Huntington Beach, California by Joseph DiLorenzo and Steve Furniss in 1985.

The name TYR is a reference to the Norse god Týr.

Chloe Sutton with TYR swimsuit

In 2019, Steve Furniss retired after 34 years with the company.

The company expanded its portfolio by announcing in late 2021 that it would release a line of CrossFit and workout gear.

In 2023, the company opened its first storefront in Roosevelt Field in Garden City.

TYR was named the official footwear and eyewear partner for the 2023 SBD World’s Strongest Man competition. The company was the exclusive outfitter of the USA Swimming National Team through the 2024 Olympics.

Sponsorship

TYR sponsors many professional athletes; it dubs them Team TYR, as well as the national swimming teams in the U.S. and in Singapore. In 2018, TYR bought the title rights to USA Swimming's domestic circuit, the Pro Swim Series.

In 2023, it was announced that TYR would be the official outfitter for USA Diving.

Sponsored athletes

Name Country Discipline
Matt Grevers  United States Swimming
Molly Hannis  United States Swimming
Katie Ledecky  United States Swimming
Ryan Lochte  United States Swimming
Simone Manuel  United States Swimming
Rikke Møller Pedersen  Denmark Swimming
Ross Murdoch  Great Britain Swimming
Lia Neal  United States Swimming
Jeanette Ottesen  Denmark Swimming
Tom Shields  United States Swimming
Ian Finnerty  United States Swimming
Leah Smith  United States Swimming
Ashley Twichell  United States Swimming
Kelsi Worrell  United States Swimming
Lilly King  United States Swimming
Michael Andrew  United States Swimming
Torri Huske  United States Swimming
Claire Curzan  United States Swimming
Nic Fink  United States Swimming
Hunter Armstrong  United States Swimming
Katie Grimes  United States Swimming
Bobby Finke  United States Swimming
Annie Thorisdottir  Iceland CrossFit
Guiherme Malheiros  Brazil CrossFit
Brent Fikowski  Canada CrossFit
Maggie Steffens  United States Water Polo

See also

Notes

  1. Swimwear company's task: Find talent pool
  2. ^ Fischer, Ben (23 Aug 2018). "Recent moves have swimwear company TYR swimming with big fish". www.bizjournals.com. Retrieved 2019-06-14.
  3. ^ "Ashley Twichell, 2X World Champ, Re-signs with TYR Sport". Swimming World News. 2019-02-26. Retrieved 2019-06-14.
  4. Team, Swimming World Editorial (2019-10-09). "TYR Sport Founder, Former Olympian, Steve Furniss Retires". Swimming World News. Retrieved 2024-12-02.
  5. De George, Matthew (2021-11-08). "TYR Expanding Portfolio with Lines of CrossFit, Workout Gear". Swimming World News. Retrieved 2024-12-17.
  6. "Tyr Sport, known for swimwear worn by Olympic athletes, opens first store, at Roosevelt Field". Newsday. 2023-10-23. Retrieved 2024-12-19.
  7. "In The News: Keds, Tyr Sport, PUMA, OrthoLite, Skechers - Footwear Insight". www.formula4media.com. Retrieved 2024-12-19.
  8. "Tyr Partnered As Exclusive Outfitter Of The Usa Swimming National Team Through The 2024 Olympics". www.usaswimming.org. Retrieved 2024-12-19.
  9. Sanderson, Emily (2024-04-10). "USA Swimming, TYR Unveil National Team Kit for 2024 Paris Olympics". WLWT. Retrieved 2024-12-19.
  10. "Team TYR Athletes | TYR". www.tyr.com. Retrieved 2018-08-06.
  11. "TYR Sport Extends Partnership with U.S. Masters Swimming". SwimSwam. 2016-04-15. Retrieved 2019-06-14.
  12. Keng Gene, Ng (2016-05-28). "Swimming: SSA seal record $1.6 million, five-year deal with apparel company TYR". The Straits Times. Retrieved 2019-06-14.
  13. "TYR Sport Announces Position as New Title Sponsor for the 2018 TYR Pro Swim Series". PRWeb. Retrieved 2019-06-14.
  14. "Tyr Becomes Official Outfitter of USA Diving". www.yahoo.com. 2023-03-24. Retrieved 2024-12-17.
  15. "Ledecky cashing in with first endorsement". ESPN.com. 2018-06-08. Retrieved 2024-12-05.
  16. Brennan, Christine. "Katie Ledecky's historic sponsorship deal signals intent to swim through 2024". USA TODAY. Retrieved 2024-12-05.
  17. "Lochte signs endorsement deal with TYR Sport". Reuters. 26 January 2017. Retrieved 5 December 2024.
  18. "TYR Sport Signs 12-Time Olympic Medalist Ryan Lochte". SwimSwam. 2017-07-28. Retrieved August 25, 2017.
  19. "Simone Manuel Announces Deal with TYR Sport - Swimming World News". Swimming World News. 2018-07-24. Retrieved 2018-08-06.
  20. "TYR Sport Signs Olympic Bronze Medalist Rikke Moller Pedersen". SwimSwam. 2017-07-20. Retrieved August 25, 2017.
  21. "TYR Sport Signs Olympian & 2x World Championship Medalist Ross Murdoch". SwimSwam. 2017-10-26. Retrieved October 26, 2017.
  22. "TYR Sport Announces Signing of 2x Olympic Medalist Lia Neal". SwimSwam. 2017-08-24. Retrieved August 25, 2017.
  23. "TYR Sport Signs Olympic Gold Medalist Tom Shields". SwimSwam. 2017-08-03. Retrieved August 25, 2017.
  24. "TYR Sport Signs American Record Holder Ian Finnerty".
  25. "TYR Sport Signs Two-Time Olympic Medalist Leah Smith". SwimSwam. 2017-07-11. Retrieved August 25, 2017.
  26. "TYR Sport Signs Ashley Twichell, American Pool and Open Water Swimmer". SwimSwam. 2014-02-13. Retrieved August 25, 2017.
  27. "TYR Sport Signs American Record Holder Kelsi Worrell". SwimSwam. 2016-05-16. Retrieved August 25, 2017.
  28. D'Addona, Dan (2019-07-18). "Olympic Champion Lilly King Signs with TYR Sport". Swimming World News. Retrieved 2024-12-02.
  29. Writer, Matthew De George-Senior (2021-04-14). "TYR Sport Announces Signing of World Champion Michael Andrew". Swimming World News. Retrieved 2024-12-05.
  30. Partridge, Helen (2024-08-08). "Five Things You Might Not Know About Olympian Torri Huske". Arlington Magazine. Retrieved 2024-12-05.
  31. Shay, Ashleigh (2022-02-25). "TYR Sport Signs Olympic Medalist Claire Curzan". Swimming World News. Retrieved 2024-12-12.
  32. Fowler, Chapel (6 June 2022). "Most states prohibit high school NIL deals. But what if you're Olympic swimmer Claire Curzan?". The Fayetteville Observer. Retrieved 16 December 2024.
  33. Picciotto, Rebecca (2023-07-06). "30-year-old balances 9-to-5 job with Olympic swimming side hustle: 'I'm really thankful that they're letting me do it'". CNBC. Retrieved 2024-12-12.
  34. Aquino, Kaitlin (2022-06-16). "Tyr Lands Sponsorship with Olympic Gold Medalist Hunter Armstrong". Orange County Business Journal. Retrieved 2024-12-16.
  35. Mills, Kyle (2023-01-26). "TYR Sport Signs Prodigy Katie Grimes". Swimming World. Retrieved 2025-01-03.
  36. "TYR Sport Signs Two Time Olympic Gold Medalist Bobby Finke". TYR. Retrieved 2025-01-03.
  37. Spin, Brian (2023-02-14). "Annie Thorisdottir Signs with TYR Sport Ahead of Return to Individual Competition". The Barbell Spin. Retrieved 2024-12-05.
  38. "TYR Sport Signs Brazilian fitness Athlete, Guilherme Malheiros". TYR. Retrieved 2025-01-03.
  39. "2024 TYR Wodapalooza SoCal Rosters". 2024-09-04. Retrieved 2025-01-03.
  40. "TYR Sport Signs Women's National Team Captain Maggie Steffens". USA Water Polo. 2019-04-26. Retrieved 2024-12-12.

External links

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