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Debuting in 1961, Fordham played as a half-back flanker and follower during the early stages of his career. Later in the 1964 season, he moved to full-forward, under the instruction of John Coleman. He helped Essendon win the premiership the following season with six goals in the preliminary final and then kicked a record-equalling seven goals in the grand final against St Kilda.
The Coleman Medal was established in 1981, with retrospective awards dating back to 1955. Prior to that, the award was known as the Leading Goalkicker Medal.
