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The Whole Bowl
The Whole Bowl in southeast Portland, Oregon, 2021
Restaurant information
Established	2001 (2001)
Owner(s)	Moberi
Food type	Vegetarian
Country	United States
Website	thewholebowl.com

The Whole Bowl is a vegetarian restaurant chain based in Portland, Oregon, United States. In addition to Oregon, the business has operated in the U.S. state of Arizona, New York, and Ohio.

Description

The Whole Bowl's menu includes bowls with avocado, black olives, brown rice, black and red beans, cheddar cheese, cilantro, salsa, sour cream, and Tali sauce.

History

The Whole Bowl was founded by Tali Ovadia in 2001. The business was acquired by Moberi in January 2025.

In 2013, The Whole Bowl was among the city's few food cart businesses offering health care to workers, according to Portland Business Journal.

Locations

There have been as many as 12 locations.

In Portland, there were four locations as of 2015. In 2020, the business operated in north Portland, northeast Portland's Hollywood neighborhood, and northwest Portland's Northwest District, as well as on Hawthorne Boulevard in southeast Portland. During the COVID-19 pandemic, the business delivered via Caviar and bicycle messengers. The Whole Bowl has also operated in Oregon Marketplace at the Portland International Airport.

Outside of Portland, The Whole Bowl has also operated in Cincinnati and New York City. There are plans to open a location in Lake Oswego's Mercato Grove in 2025.

Reception

In 2019, Grant Butler of The Oregonian called The Whole Bowl one of Portland's "most venerable" food carts. The business won in the Best Food Cart category and ranked second in the Best Vegetarian/Vegan Restaurant category in Willamette Week's annual 'Best of Portland' readers' poll in 2020.

See also

• List of companies based in Oregon
• List of restaurant chains in the United States
• List of vegetarian and vegan restaurants

References

1. "Portland's Whole Bowl vegetarian food cart chain sold". Portland Business Journal. Retrieved 2025-01-09.
2. ^ Fabricant, Florence (2019-11-18). "Only One Choice at This Restaurant". The New York Times. ISSN 0362-4331. Archived from the original on 2023-05-20. Retrieved 2025-01-08.
3. Wolf, Laurie (2014-01-14). Food Lovers' Guide to® Portland, Oregon: The Best Restaurants, Markets & Local Culinary Offerings. Rowman & Littlefield. ISBN 978-1-4930-0670-0.
4. Shulman, Martha Rose (2014-04-22). The Simple Art of Vegetarian Cooking: Templates and Lessons for Making Delicious Meatless Meals Every Day: A Cookbook. Harmony/Rodale. ISBN 978-1-62336-129-7.
5. Centoni, Danielle (2019-08-20). Little Local Portland Cookbook. The Countryman Press. ISBN 978-1-68268-422-1.
6. "Moberi Smoothie Shop Owner Purchases The Whole Bowl". Willamette Week. 2025-01-06. Retrieved 2025-01-08.
7. "The Whole Bowl acquired by Moberi with expansion plans underway". KOIN.
8. Acker, Lizzy (2025-01-07). "This Old Portland food cart chain has been purchased by local smoothie mogul". The Oregonian. Retrieved 2025-01-08.
9. "Whole bowl one of few food cart businesses to offer health care". Portland Business Journal. Retrieved 2025-01-09.
10. "Superest Bowls". Willamette Week. 2015-03-04. Archived from the original on 2024-07-14. Retrieved 2025-01-08.
11. Wu, Waz (2020-03-30). "Portland Vegan and Vegetarian Restaurants Offering Delivery and Takeout During the COVID-19 Outbreak". Eater Portland. Archived from the original on 2021-08-21. Retrieved 2025-01-09.
12. Bamman, Mattie John (2016-04-19). "Two New Food Carts Land at Portland International Airport". Eater Portland. Archived from the original on 2023-09-29. Retrieved 2025-01-08.
13. "What to eat in Portland today: The Whole Bowl | Eat & Drink". dailyhive.com. 2016-04-05. Archived from the original on 2023-11-28. Retrieved 2025-01-08.
14. Buchanan, Corey (2025-01-06). "The Whole Bowl will start serving healthy comfort food in Lake Oswego next month". LakeOswegoReview.com. Retrieved 2025-01-08.
15. Butler, Grant (2019-08-26). "Portland cookbook dishes up Rose City classics, including a make-at-home version of The Whole Bowl". The Oregonian. Retrieved 2025-01-09.
16. "FOOD, DRINK, RESTAURANTS". Willamette Week. Archived from the original on 2020-11-15. Retrieved 2025-01-08.

External links

• Official website

• 2001 establishments in the United States
• Food carts in Portland, Oregon
• Restaurant chains in the United States
• Restaurants established in 2001
• Restaurants in Hollywood, Portland, Oregon
• Restaurants in North Portland, Oregon
• Restaurants in Northwest District, Portland, Oregon
• Restaurants in Southeast Portland, Oregon
• Vegetarian restaurants in the United States