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Thirteen Lune

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Thirteen Lune
Type of sitee-commerce
Available inEnglish
Country of originUSA
Founder(s)Nyakio Grieco
Patrick Herning
Productsbeauty products
URLthirteenlune.com
CommercialYes
Launched2020

Thirteen Lune is an e-commerce beauty website launched in 2020 and based in West Hollywood.

History

Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré. The company initially launched with 13 brands. By the end of 2021 the company carried 100 brands.

In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores. In January 2021, Thirteen Lune raised $1 million from Sean Combs, Gwyneth Paltrow, Naomi Watts, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant, Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic).

In November 2021, Thirteen Lune closed a $3 million funding round by Fearless Fund, Capstar Ventures, Fab Ventures, Swiftarc Ventures and Gaingels.

In September 2022, JCPenney announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with Sephora. In addition to offering 65 BIPOC-owned beauty brands, the store's associates will also receive training on how to address diverse beauty needs.

Products

Thirteen Lune is a direct-to-consumer company that highlights skin care, makeup, hair care and wellness items almost exclusively (90%) from Black and Brown-owned companies. Their products are primarily targeted at under-represented people of color. The remaining 10% represent Ally Brands, which are selected brands the retailer recognizes for their continued efforts to "be exclusive in product assortment and promote change beyond beauty."

References

  1. ^ Jackson, Leigh-Ann (2021-10-13). "This L.A. beauty and hair-care guru is rearranging the industry in her image". Los Angeles Times. Retrieved 2022-01-02.
  2. "Introducing JCPenney Beauty, the Retailer's New, Fully Inclusive Beauty Experience". www.businesswire.com. 2021-07-20. Retrieved 2022-01-02.
  3. ^ Browley, Jasmine (2021-11-05). "Black Beauty Retailer Thirteen Lune Closes $3M Seed With Black-Founded Fearless Fund As Lead". Essence. Retrieved 2022-09-15.
  4. ^ Jackson, Angelique (2022-08-25). "CAA Signs Beauty Entrepreneur, Thirteen Lune Co-Founder Nyakio Grieco (EXCLUSIVE)". Variety. Retrieved 2022-08-25.
  5. Chikhoune, Ryma (2021-01-15). "Thirteen Lune Raises $1 Million, Invested by Sean Combs, Gwyneth Paltrow, Naomi Watts". WWD. Retrieved 2022-08-12.
  6. Bryant, Taylor (2021-11-03). "Thirteen Lune Closes $3M Funding Round Led By Fearless Fund". Beauty Independent. Retrieved 2022-08-06.
  7. ^ Bossi, Andrea (2022-09-20). "Thirteen Lune's Inclusive Beauty Offering Will Expand Into 600 JCPenney Stores". Fashionista. Retrieved 2022-10-20.
  8. ^ Penrose, Nerisha (2020-12-02). "Thirteen Lune Is the One-Stop-Shop For Your Favorite Black Beauty Brands". ELLE. Retrieved 2022-01-02.

External links


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