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Brazilian news-based pay television
Television channel
Times Brasil, also known as Times Brasil, CNBC exclusive content is a Brazilian news-based pay television channel and news website, launched on 17 November 2024. With content licensing of CNBC The first at south America, is headquartered in São Paulo.
Background
After successful foray of CNN news group in Brazil, with CNN Brazil launched in 2020, more media groups become interested in news segment in the country. CNBC announced that is looking for expanding their news channel in Brazil in 2023. They got into an agreement with Times Brasil and Attention Economics, and launched it in November 2024.
Format
Programs are aired 24 hours daily with 15 hours live via digital terrestrial TV networks, pay TV providers and live streaming services in Brazil. The channel is owned by the Brazilian entrepreneur Douglas Tavolaro through Times Brasil in partnership with Attention Economics of the United Kingdom, in collaboration with Comcast's NBCUniversal. Tavolaro is also founder of CNN Brazil, the main rival channel of CNBC in the country.
The editorial line and programming of CNBC Brazil are also focusing on political and daily life news, in addition to bringing specific programs such as the Brazilian versions of Shark Tank and The Apprentice, in a different approach from the business only programming of the original American channel.