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Tira (cosmetics)

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Indian beauty retail chain
Tira
Company typePrivate
Industry
FoundedApril 5, 2023; 20 months ago (2023-04-05)
FounderIsha Ambani
HeadquartersMumbai, India
Area servedIndia
Key peopleIsha Ambani (executive director)
Number of employees200+ (2023)
ParentReliance Retail
WebsiteOfficial website

Tira is an omnichannel beauty retail platform, owned by Reliance Retail, a subsidiary of Reliance Industries. It is headed by Isha Ambani, who serves as the executive director and is the daughter of Mukesh Ambani.

History

In October 2022, Business Standard reported that Reliance Retail was planning to launch a beauty platform under the name ‘Tira Beauty’. The name tira was inspired by the goddess Rati, who symbolizes love, passion and beauty.

In February 2023, Reliance Retail launched Tira as an e-commerce platform, with an app, a website, and a 4,300 sq ft store at Jio World Drive in Mumbai. The app became operational in over 100 cities.

In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail. Tira later added stores in Bangalore, Pune, Mumbai, New Delhi, Hyderabad, and Chennai.

Campaign

Tira launched its first campaign, titled 'For Every You,' with Kareena Kapoor Khan, Kiara Advani, and Suhana Khan.

See also

References

  1. ^ Dhanrajani, Rachna Manojkumar (2023-04-13). "How is Reliance's beauty platform Tira different from Nykaa?". Business Today. Retrieved 2024-03-12.
  2. ^ Bhatia, Vinita (1 May 2023). "Outlook Business". Outlook Business. Retrieved 2024-03-12.
  3. "Ambani's Reliance partners Sephora for India in latest beauty push". Reuters.
  4. "With the launch of Reliance' beauty brand 'Tira', here's all about Isha Ambani's leadership role; know how she is breaking the gender gap and spearheading Reliance's success". Financialexpress. 2023-09-17. Retrieved 2024-03-12.
  5. Shashidhar, Ajit (2023-06-02). "After Tira, Reliance is piloting Blush Lace, a beauty-cum-lingerie format for masses". www.fortuneindia.com. Retrieved 2024-03-12.
  6. Sampath, Vineetha (2023-04-13). "Reliance's Tira is unlikely to outshine Nykaa, at least for now". mint. Retrieved 2024-03-12.
  7. "Arvind Fashions to sell Sephora retail division to Reliance for Rs 99.02 cr". Business Standard.
  8. "Reliance Retail in beauty, personal care biz with Tira". mint. 2023-04-06. Retrieved 2024-03-12.
  9. "Reliance Retail launches omni-channel beauty retail platform Tira for beauty products". CNBCTV18. 2023-04-05. Retrieved 2024-04-10.
  10. "Reliance Retail takes on Nykaa, launches omni-channel beauty product platform Tira". The Economic Times. 2023-04-18. ISSN 0013-0389. Retrieved 2024-03-12.
  11. Krishnan, Janaki (2023-04-05). "Reliance Retail launches first beauty store Tira in Mumbai, plans to expand across 100 cities". BusinessLine. Retrieved 2024-03-12.
  12. Sen, Sesa (2023-09-18). "Korean Cosmetics Giant Amorepacific Partners With Reliance's Tira For Expansion". NDTV Profit. Retrieved 2024-03-12.
  13. "How Reliance-owned beauty retail platform Tira competing with rival brands, ET NOW explains". The Economic Times. 2023-04-18. Retrieved 2024-03-12.
  14. Sarkar, Gargi (2023-05-06). "How Reliance's Tira Could Snatch Nykaa's Beauty Crown In India". Inc42 Media. Retrieved 2024-03-12.
  15. Anupam, Suprita (2023-07-25). "Nykaa Faces Uphill Beauty Battle: Can It Fight Off Tata CLiQ And Reliance Tira?". Inc42 Media. Retrieved 2024-03-12.
  16. "As Tira Beauty announces Kareena Kapoor Khan, Kiara Advani, and Suhana Khan as the faces of their latest campaign, Vogue chats with the trio". Vogue India. 2023-09-01. Retrieved 2024-03-12.
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