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Truly Indie is an "innovative distribution program" providing independent filmmakers the sales and marketing tools necessary to distribute their films by-passing traditional distribution companies. By providing a way for self-funded distribution, Truly Indie aims to enable filmmakers to "retain control" over all rights and decisions relating to their films. The program was launched by Mark Cuban and Todd Wagner's media company 2929 Entertainment in 2005 in Austin, Texas.

Business model

Truly Indie enables theatrical distribution funded by filmmakers themselves, mainly through Landmark Theaters (owned by 2929 Entertainment). The filmmaker pays an upfront fee that covers all distribution costs (marketing, advertising, and publicity). Securing a one-week run in at least five markets, the filmmaker keeps all of box office receipts and retains all rights to their film.

Filmography - Distributor

• The Prisoner or: How I Planned to Kill Tony Blair (2007)
• Maxed Out: Hard Times, Easy Credit and the Era of Predatory Lenders (2006) (dist. 2007)
• 51 Birch Street (2005)
• Beowulf & Grendel (2005)
• Fall to Grace (2005)
• Cavite (2005)
• Automne (2004)
• The Dogwalker (2002)
• Tibet: A Buddhist Trilogy (1979)

Sources

1. Cuban & Wagner Unveil Truly Indie, New Initiative Featuring Filmmaker Funded Theatrical Releases Archived 2007-03-01 at the Wayback Machine Interview 2005-10-17
2. Doug Block, 51 Birch Street, Truly Indie: The Interview Archived 2016-06-11 at the Wayback Machine 2006-11-12

• Truly Indie official site
• The launch of Truly Indie Press release
• Box Office Performance for Truly Indie at The Numbers

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