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In the mid-18th century Japan, the RōjūTanuma Okitsugu prioritized commerce over agriculture to rebuild the nation's finances. As the economy improved, a relatively liberal atmosphere emerged among the common people, fostering cultural development. One of the central figures in this cultural movement was Tsutaya Jūzaburō, a publisher. However, when the era transitioned to Matsudaira Sadanobu's governance from Tanuma's, stricter controls on entertainment were imposed, causing hardship for Jūzaburō. Even so, he remained undeterred, discovering and making talents such as Utamaro, Hokusai and Sharaku famous.