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The e-girl and e-boy (meaning "electronic girl/boy") is a niche fashion trend or aesthetic that emerged at the end of the 2010s and is almost exclusively seen on online social media, in particular as a persona depicted on the video sharing application TikTok. The look is inspired by skater culture, '90s fashion, anime, hip-hop, goth, and rave.

The persona of the e-girl and e-boy is usually depicted by teenagers from their bedrooms. Their alternative fashion choices commonly consist of baggy, thrifted clothes, hair coloured in shades of green or pink, unkempt nail polish, and decorative chains. E-girls wear mesh shirts and winged eyeliner, while e-boys wear black clothers and have floppy, middle-parted hair. Both boys and girls wear a heavy amount of makeup, in particular pink blush on the cheeks and nose, imitating Japanese lolita girls. Fake freckles are common. Small shapes are often drawn under the eyes, usually heart shapes.

The videos are

The look, while sometimes ironic, is often overtly sexualized.

Labelling someone an e-girl or e-boy implies that they spend too much time crafting their online persona.

Common

"irony-laced"

internet persona

"internet flirt"

unsourced

ahegao

alternative

rolling eyes

KPOP?

lolita girls

at the top of Google's searched for outfit ideas in 2019.

See also

References

  1. ^ Jennings, Rebecca (2019-08-01). "E-girls and e-boys, the irony-laced subculture that doesn't exist in real life". Vox. Retrieved 2020-02-07.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Jennings, Rebecca (2020-01-13). "E-boys are the new teen heartthrobs — and they're poised to make serious money". Vox. Retrieved 2020-02-07.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Cortés, Michelle Santiago. "Why E-Girls Are The Moodier VSCO Girls, & How To Be One For Halloween". www.refinery29.com. Retrieved 2020-02-07.
  4. ^ Lindsay, Kathryn. "E-Boys Are The Internet Boyfriends Of 2020". www.refinery29.com. Retrieved 2020-02-07.
  5. ^ Bain, Marc. "The year's top-trending fashion styles in the US only existed online". Quartz. Retrieved 2020-02-07.
  6. ^ "What's the Story Behind This Egirl Face? An Investigation". Jezebel. 2019-10-03. Retrieved 2020-02-07.{{cite web}}: CS1 maint: url-status (link)
  7. "TikTok Has Created A Whole New Kind Of Cool Girl". BuzzFeed News. Retrieved 2020-02-07.
  8. Owen, Tess (2019-07-19). "The E-Girl Community Is a World of Glittery Pink Clouds, Harassment — and Now Murder". Vice. Retrieved 2020-02-07.