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Hybrid AdTech
Company typePublic
Industryonline advertising
Founded2011; 14 years ago (2011)
Founder
    • Dmitry Cheklov
HeadquartersBerlin, Germany
Key people
    • Dmitry Сheklov, founder / CEO Hybrid Global
    • Sergey Kovalev, CCO Global
    • Andrey Goleta, Global Product Lead
    • Adam Andrzej Iwiński
    • Abirbhav Chanda
    • Gandharv Sachdeva
Products
    • Hybrid Console
    • VOX Exchange
    • Semantica 360°
    • MyFace.ar
RevenueIncrease $450 million (2020)
Number of employees200+ (2020)
Websitehybrid.ai

Hybrid AdTech, also Hybrid.ai is an international IT holding company with headquarters in Berlin and regional offices and departments in 14 countries. The number of employees has reached more than 200 people.

Hybrid develops and implements programmatic advertising software solutions and strategies for the global digital publishing and advertising industry. The company's software solutions and products are associated with the use of a data management platform (DMP), demand-side platform (DSP) and a supply-side platform (SSP).

Hybrid AdTech delivers its solutions to more than 200 advertising agencies including GroupM, BBDO, Dentsu, OMD etc., while collaborating with such traffic suppliers like Google, Unity, Yandex, AppNexus, AppsFlyer, Rubicon and others.

By the end of 2020, the company entered the TOP 10 suppliers of programmatic advertising in Russia, taking 8th place.

History

  • In 2012, the company released the first version of Hybrid Console - the platform for automated purchase of targeted advertising. To launch the platform, the Targetix team abandoned OpenX and developed its own software.
  • In 2014, in the wake of the success of the Hybrid Console, Targetix changed its brandname to Hybrid.
  • In 2017, the company opened office in Warsaw with Dmitriy Shevchenko as a country manager. Then Adam Andrzej Iwiński was appointed to the post. The same year Hybrid opened the office in Berlin.
  • In November 2017, Hybrid has presented a self-serve platform based on mobile programmatic technologies. Sales support and platform development were handled by offices in Berlin and Warsaw. The Berlin office also took over part of the product development functionality. At that time, the company is striving to create its own ecosystem of products and services in the field of online advertising.
  • In June 2020, Hybrid opened offices in Mumbai and Delhi, India. Gandharv Sachdeva appointed the Country Manager for India in 2022.
  • In September 2020, Hybrid announced a new brand VOX Exchange, which combined advertising mechanics based on AI-vision technologies (a combination of computer vision and semantic analysis). Adam Andrzej Iwiński became the Vice President of VOX Business Development Europe. The feature of this platform is placement of advertising information on top of images (in-image) and videos (in-video).
  • In October 2020, Hybrid.ai opened a subsidiary Hybe.io whose mission was to support mobile application developers in finding and managing clients and retargeting through DSP platforms.
  • In 2022, the company announced two new products:
  • In July 2022, Hybrid.ai entered the advertising market of Indonesia with the opening of an office in Jakarta under the direction of Abirbhav Chanda.
  • In 2023, Hybrid announced its entry into the Vietnamese market. Abirbhav Chanda was appointed the Country Head of Indonesia and Vietnam.

Activities

  • Since 2015 (excluding 2020 due to the COVID-19 pandemic), the company has been holding the annual 'Hybrid Conf' - the only event in Russia and one of the largest in Eastern Europe dedicated to programmatic advertising. The guests and speakers of the conference are more than 400 representatives of technology platforms, agencies and brands from many countries of the world.
  • In December 2020, Hybrid.ai was Gold Partner for MOBEXX Summit & Awards.

References

  1. ^ "How a developer from Tambov created a global adtech company and did not leave anywhere". Forbes.ru (in Russian). April 14, 2021.
  2. ^ "Programmatic platform hybrid.ai is expanding to the Indian market". Campaignindia.in. August 17, 2020.
  3. ^ "Hybrid Expands its Digital Marketing Footprint with Entry into Vietnam Market". Adgully.com. April 11, 2023.
  4. PwC Russia (April 2021). "Исследование российского рынка programmatic buying". ru.readkong.com (in Russian).
  5. "Какую DSP-платформу выбрать в 2023 году". Sostav.ru (in Russian). March 5, 2023.
  6. Sharma, Vinita (February 13, 2023). "Hybrid's Sergey Kovalev on cookieless future, India plans, and future of ad-tech". Adgully.com.
  7. "Рейтинг digital-технологий для автоматизации кампаний в интернет-среде 2020". Adindex.ru (in Russian). 2020.
  8. "Adam Iwinski awansuje na stanowisko CEO Hybrid Poland i AstraOne". Nowy Marketing (in Polish). March 9, 2020.
  9. "Hybrid has launched an international mobile programmatic platform". Adindex.ru (in Russian). November 24, 2017.
  10. "Hybrid announce Gandharv Sachdeva as country manager for India". Afaqs.com. June 20, 2022.
  11. ^ "Hybrid.ai announces the creation of the VOX brand and will present advertising formats based on AI-vision technologies". Marketing Media Review (in Russian). September 17, 2020.
  12. "Nowy startup Hybe.io wesprze deweloperów aplikacji mobilnych w działaniach programmatic". Nowy Marketing (in Polish). October 15, 2020.
  13. Samborski, Wojciech (February 7, 2023). "Innowacyjne targetowanie kontekstowe od Semantica 360° pomoże Ci zwiększyć efektywność kampanii digitalowych dzięki AI". Nowy Marketing (in Polish).
  14. "Spółka Hybrid.ai inwestuje w nowy projekt AR: MyFace.ar". Nowy Marketing (in Polish). April 14, 2021.
  15. "Over 10 Year Of AdTech Experience From Europe – Hybrid Expands To Indonesia". Marketing In Asia. July 29, 2022.
  16. "21 ноября состоится Hybrid Conf — единственная в России конференция, полностью посвященная programmatic". Akarussia.ru (in Russian). 2017-11-14.
  17. "Programmatic-конференция Hybrid Conf возвращается". Sostav.ru (in Russian). 2021-11-01.
  18. "Hybrid Conf 2018, 7 ноября, Москва". CPA Exchange.ru (in Russian). 2019-02-14.
  19. "MOBEXX SUMMIT | AWARDS 2022".