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Vodafone Iceland is an Icelandic telecommunications brand owned by mass media company Sýn. Although it carries the Vodafone brand and trademark, Vodafone Group owns no interest in the company, but rather franchises the brand and associated advertising styles. The brand was formerly known as Og Vodafone but was rebranded as Vodafone Iceland in 2006 after becoming the first official partner network to hold the Vodafone brand.
Vodafone Iceland previously ran Digital Iceland, the MMDS broadcasting system for 365 corporation, from the 22 November 2006, until it was closed in 2017.
In 2014, the Icelandic public broadcaster RÚV, signed an agreement with Vodafone Iceland to run a shared system of DVB-T/T2 multiplexes to serve all of Iceland, facilitating the digital switchover. Vodafone Iceland operates the digital transmission system by contract to 2028 and all RÚV channels are free-to-air, while customers can buy a pay-tv package to access commercial channels by use of a CI Access Module, however it's IPTV service is more popular.
