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WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC, and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).

WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.

Cumulus Media sold the station to Major Keystone LLC on September 24, 2021. On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.

The station changed its call sign to WRLD on May 1, 2023.

Previous logo

• WIOV's logo under previous "ESPN 1240" branding
• Previous CBS Sports Radio logo

References

1. "Facility Technical Data for WRLD". Licensing and Management System. Federal Communications Commission.
2. "AM Query Results for WRLD". fcc.gov. Federal Communications Commission. Retrieved 2016-05-12.
3. "Major Keystone Acquires Four Pennsylvania Stations From Cumulus". RadioInsight. Retrieved 2022-01-17.
4. Loud Radio Moves In Reading Radioinsight - January 17, 2022

External links

• Official website
• Facility details for Facility ID 55307 (WRLD) in the FCC Licensing and Management System
• WRLD in Nielsen Audio's AM station database
• Facility details for Facility ID 200867 (W253CK) in the FCC Licensing and Management System
• W253CK at FCCdata.org
• W257DI at FCCdata.org
• "History Cards for WRLD". Federal Communications Commission. (Guide to reading History Cards)

• Rhythmic contemporary radio stations in the United States
• Radio stations in Pennsylvania
• Radio stations established in 1947
• 1947 establishments in Pennsylvania