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| Broadcast area | Lewisburg, West Virginia Ronceverte, West Virginia Rainelle, West Virginia Union, West Virginia |
|---|---|
| Frequency | 103.1 MHz |
| Branding | 103.1 The Bear |
| Programming | |
| Format | Country |
| Affiliations | Fox News Radio PRN Radio West Virginia MetroNews West Virginia Mountaineers |
| Ownership | |
| Owner |
|
| Sister stations | WKCJ, WRLB, WRON, WSLW |
| History | |
| First air date | 1981 |
| Former call signs | WKCJ (1981–2008) WRON-FM (2008–Present) |
| Call sign meaning | W RONceverte calls previous community of license |
| Technical information | |
| Licensing authority | FCC |
| Facility ID | 59675 |
| Class | B1 |
| Power | 3,300 Watts |
| HAAT | 273 meters (896 ft) |
| Transmitter coordinates | 37°48′17.0″N 80°21′3.0″W / 37.804722°N 80.350833°W / 37.804722; -80.350833 |
| Links | |
| Public license information | |
| Webcast | WRON-FM Webstream |
| Website | WRON-FM Online |
WRON-FM (103.1 MHz) is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.
Station Swap and Sale
All Access reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
External links
- 103.1 The Bear official website
- Facility details for Facility ID 59675 (WRON-FM) in the FCC Licensing and Management System
- WRON in Nielsen Audio's FM station database
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| Country radio stations in the state of West Virginia | |
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- "Facility Technical Data for WRON-FM". Licensing and Management System. Federal Communications Commission.