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WTRX

Flint, Michigan
Broadcast area	Flint, Michigan
Frequency	1330 kHz
Branding	Sports XTRA 1330
Programming
Format	Sports
Affiliations	Infinity Sports Network Michigan Wolverines
Ownership
Owner	Cumulus Media (Radio License Holding CBC, LLC)
Sister stations	WDZZ, WFBE, WWCK, WWCK-FM
History
First air date	October 1, 1947 (as WBBC)
Former call signs	WDLZ (5/22/89-8/31/90) WTRX (1/13/60-5/22/89) WBBC (10/1/47-1/13/60)
Technical information
Licensing authority	FCC
Facility ID	15768
Class	B
Power	5,000 watts day 1,000 watts night
Transmitter coordinates	42°58′24″N 83°39′2″W / 42.97333°N 83.65056°W / 42.97333; -83.65056
Links
Public license information	Public file LMS
Webcast	Listen live
Website	wtrxsports.com

WTRX (1330 AM, "Sports XTRA 1330") is an American radio station broadcasting a sports format in Flint, Michigan. It is the Flint affiliate for Michigan Wolverines football and men's basketball, and Infinity Sports Network.

WTRX's studios are located in Mundy Township near U.S. 23 and Hill Rd. and its transmitter is in Burton at 3076 East Bristol Road near Dort Hwy. Sister station WFBE also transmits from the WTRX facility.

History

The station began broadcasting October 13, 1947, under the WBBC call sign. It was owned by Booth Radio Stations, Incorporated and was a Mutual affiliate. WBBC was also briefly a CBS Radio affiliate in 1959, after WJR in Detroit briefly dropped its CBS affiliation to become an independent. In 1960, WBBC was purchased by Robert E. Eastman, who changed the call letters to WTRX and installed a Top 40 format to compete with WTAC. By early 1968, the station had evolved into an adult contemporary (or "bright MOR" as then-station manager Johnny Nogaj described it in Billboard magazine) format, which would last for the next 21 years. During this time, the station was also an affiliate of American Top 40, until 1986 when the show moved to Saginaw-based WIOG on its new 102.5 MHz frequency.

In 1989, the station was auctioned at Flint Hyatt Regency where David Lee Shure a Flint area businessman won the bid on the station and property. Days after the paperwork was filed it became an affiliate of Satellite Music Network's Z-Rock format as WDLZ. The station subsequently failed, largely due to the downward spiral in the local economy and the migration of many AM stations in the area to non-music formats.

After a period of silence after WDLZ went off the air in 1990, WTRX came back on the air with its legendary call sign restored, but with no original programming. WTRX spent the first few years simulcasting Bay City station WMAX (AM)'s all-sports format until it established its own all-sports programming. The station became what it is today in 1996.

In 2001, WTRX's studio was moved from its transmitter location on Bristol Road in Burton to the studios and offices of co-owned WFBE on Miller Road in Flint Township.

Cumulus Media purchased WTRX in 2011. It relocated its studios and offices to 6317 Taylor Drive in Mundy Township in March 2012. In addition to its Flint sister stations mentioned on the infobox, WTRX's other sister stations in the Flint/Tri-Cities area are WHNN, WIOG, WKQZ and WILZ, all licensed to the Tri-Cities; of the four, only WHNN and WIOG also cover the Flint area under normal listening conditions.

References

1. "Facility Technical Data for WTRX". Licensing and Management System. Federal Communications Commission.
2. "TV and Radio Affiliates". MLB.com.
3. "Detroit Red Wings - Multimedia: Interactive". June 17, 2009. Archived from the original on June 17, 2009.
4. "The Michigan Wolverines Football Network". MGoBlue.com. CBS Interactive. Retrieved August 22, 2018.
5. "WBBC at Flint Begins Operations on 1 KW" (PDF). Broadcasting. October 27, 1947. Retrieved 16 October 2014.
6. Hall, Claude. "Stations Play Potpourri Pop." Billboard, 09 March 1968, p. 1. Retrieved 15 April 2021.
7. "Citadel Flint - Montanavision Media Inc". bender2.com.

External links

• Facility details for Facility ID 15768 (WTRX) in the FCC Licensing and Management System
• WTRX in Nielsen Audio's AM station database

• Radio stations in Flint, Michigan
• Cumulus Media radio stations
• Radio stations established in 1947
• CBS Sports Radio stations
• 1947 establishments in Michigan