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WWDW

Alberta, Virginia
Broadcast area	Southside
Frequency	107.7 MHz
Branding	107.7 The Lake
Programming
Format	Adult hits
Affiliations	Compass Media Networks
Ownership
Owner	John Byrne (Byrne Acquisition Group, LLC)
Sister stations	WDLZ, WPTM, WSMY, WTRG, WWDR, WYTT
History
First air date	2000
Former call signs	WSMY-FM (2001–2005)
Former frequencies	103.1 MHz (2001–2009)
Call sign meaning	nod to nearby WWDE
Technical information
Licensing authority	FCC
Facility ID	7305
Class	A
ERP	2,200 watts
HAAT	163 meters (535 ft)
Transmitter coordinates	36°52′2.0″N 77°53′31.0″W / 36.867222°N 77.891944°W / 36.867222; -77.891944
Links
Public license information	Public file LMS
Webcast	WWDW Webstream
Website	1077lakefm.com

WWDW is an adult hits formatted broadcast radio station licensed to Alberta, Virginia, serving the Southside. WWDW is owned and operated by John Byrne, through licensee Byrne Acquisition Group, LLC. The station brands itself as "107.7 The Lake".

History

WSMY-FM signed on in December 2000, originally owned by MainQuad Broadcasting and broadcasting from a tower immediately outside the Alberta town limits. It broadcast black gospel music in simulcast with WSMY (1400 AM) in Weldon, North Carolina.

103.1 MHz's second harmonic (206.2 MHz) lies within television channel 12 (204–210 MHz), which was used by WWBT in Richmond. The station and the town government of Alberta were deluged with interference complaints. WSMY-FM signed off almost immediately. However, after its transmitter was inspected and determined not to be causing spurious interference, operation resumed on July 23, 2001. Interference complaints also resumed, and the mayor of Alberta personally informed ownership she would prefer if the station did not operate. WSMY-FM went off the air again in August, blaming widespread local use of amplifiers to receive the 55-mile-distant television station.

MainQuad applied to relocate WSMY-FM to Garysburg, North Carolina to serve the Rocky Mount area. It proposed allocating 107.7 FM to Alberta in its stead and building a new station. However, a Garysburg-based group filed a competing application for 103.1 FM (now WLQC in Sharpsburg), and the Federal Communications Commission (FCC) opted for the simpler solution; it granted that application, modified WSMY-FM's license to operate on 107.7, and required the ultimate permittee of the Garysburg station to reimburse WSMY-FM for the frequency change.

All of MainQuad's stations were sold to First Media Radio in 2003 and WSMY-FM flipped to adult contemporary, with a branding change to "3WD" WWDW following in 2005. The frequency changeover, which could not take place until the new 103.1 allocation was built out, happened on March 17, 2009.

On October 25, 2017, WWDW changed its format to variety hits, branded as "107.7 The Lake". On January 2, 2019, the format changed once again, this time to classic rock and a new branding, "107.7 Rock City". In addition, WWDW also picked up Two Guys Named Chris, a syndicated program based out of WKRR in Greensboro, North Carolina.

References

1. "Facility Technical Data for WWDW". Licensing and Management System. Federal Communications Commission.
2. "WWDW Facility Record". Federal Communications Commission, audio division.
3. ^ "In the Matter of Amendment of Section 73.202(b), Table of Allotments, FM Broadcast Stations (Alberta, Virginia and Whitakers, North Carolina; Dinwiddie, Virginia and Garysburg, North Carolina)" (PDF). Federal Communications Commission. 17 May 2002.
4. "Format Changes & Updates" (PDF). The M Street Journal. August 2001.
5. Corbin, Robert (15 February 2005). "Many changes in southern Virginia, eastern North Carolina". VARTV.
6. "WWDW Facility Data". FCCData.
7. Corbin, Robert (3 April 2009). "Station moves up the dial". VARTV.
8. WWDW Flips to Variety Hits Radioinsight - October 25, 2017
9. WWDW Makes Alberta VA Rock City Radioinsight - January 6, 2019

External links

• Facility details for Facility ID 7305 (WWDW) in the FCC Licensing and Management System
• WWDW in Nielsen Audio's FM station database

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• Radio stations in Virginia
• Radio stations established in 2001
• 2001 establishments in Virginia
• Adult hits radio stations in the United States
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