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The event was themed around matches between wrestlers from WWE's Raw and SmackDown!brands and their newly established ECW brand.
Storylines
WWE vs. ECW Head-to-Head featured professional wrestling matches that involved wrestlers from pre-existing scripted feuds, plots, and storylines that played out on WWE's weekly television programs, Raw and SmackDown!. Wrestlers portrayed heroes or villains as they followed a series of events that built tension and culminated in a wrestling match or series of matches.
Raw (with its wrestlers Big Show and Randy Orton) had at first won the Battle Royal, but Big Show would take off his Raw Shirt, revealing that he had sided with ECW, and then proceeded to eliminate Randy Orton to win the match for the ECW team.