William Potts may refer to:
- William Potts (inventor) (1883–1947), American policeman and inventor of modern traffic lights
- William E. Potts (1921–2005), American army general
- William Estel Potts (1935–2004), American army general
- William Potts (1809–?), British clockmaker and founder of Potts of Leeds
See also
- Bill Potts (disambiguation), several people
- William Potts Dewees (1768–1841), American obstetrician and medical writer
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