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Yasso (food brand)

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American frozen yogurt brand

Yasso is an American frozen yogurt brand that specializes in low-calorie snacks, especially frozen Greek yogurt bars.

History

Yasso was founded in Boston in 2011 by childhood friends Amanda Klane and Drew Harrington, then in their twenties. The brand grew rapidly, and by 2016 was projected to earn over $50 million in revenue.

Yasso entered into an agreement with the private equity firms Breakaway Ventures and Castanea Partners in 2018, with Castenea Partners becoming a majority investor in the brand. Craig Shiesley was named CEO of Yasso in 2019. Klane and Harrington had previously been co-CEOs.

In 2023, Yasso was acquired by Unilever, which also owns the frozen desert brands Ben & Jerry's, Magnum and Talenti.

References

  1. ^ Yu, Douglas. "Unilever Scoops Up Premium Ice Cream Company Yasso". Forbes. Retrieved 2024-12-06.
  2. ^ Harris, Meggen. "The Millennials Behind Dessert Disruptor Start-Up Yasso Frozen Greek Yogurt". Forbes. Retrieved 2024-12-06.
  3. "Yasso bars: addictive, in a good way". Chicago Sun-Times. 2019-07-15. Retrieved 2024-12-06.
  4. Harris, Meggen. "The Millennial Founders Behind The Hundred Million-Dollar Brand, Yasso". Forbes. Retrieved 2024-12-06.
  5. "Yasso Frozen Greek Yogurt names new CEO | 2019-09-20 | Dairy Foods". www.dairyfoods.com. Retrieved 2024-12-06.


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