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{{Use dmy dates|date=April 2020}} |
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{{Infobox Company |
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{{Infobox company |
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| company_name = czxcz |
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| company_logo = ] |
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| name = Vedette |
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| logo = Vedette Shapewear.png |
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| company_type = Private |
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| foundation = ] (1983) |
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| type = Private |
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| foundation = ], ] (1983) |
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| location = ] |
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| location = ] |
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| homepage = |
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| homepage = |
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}} |
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}} |
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].]]'''Vedette''' manufactures and markets ] for women, with an emphasis on ] undergarments which are functionally designed to help wearers achieve a desired body form for aesthetic purposes, but can also be used as post-surgical support or to encourage posture discipline. Vedette intends to market its products towards more affluent consumers by using more costly materials, focusing on detailed design and appearance in addition to function, and borrowing design elements from intimates, ], and traditional ]. Vedette also maintains a standard product line for budget-conscious buyers and a few products for men.<ref name="body">Torres, Amanda. "Orion Expands Its Market Base." ''Body''. 14 May 2009. Web. 4 Mar. 2010. </ref> |
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'''Vedette''' is a company, headquartered in ], that manufactures and markets ] for women, with an emphasis on ] undergarments which are functionally designed to help wearers achieve a desired body form for aesthetic purposes, but can also be used as post-surgical support or to encourage posture discipline. Vedette markets its products towards more affluent consumers by using more costly materials, focusing on detailed design and appearance in addition to function, and borrowing design elements from intimates, ], and traditional ]. Vedette also maintains a standard lower-cost product line and a few products for men.<ref name="body">Torres, Amanda. "Orion Expands Its Market Base." ''Body''. 14 May 2009. Web. 4 March 2010. </ref> |
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==Company and Divisions== |
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==Company and divisions== |
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The Vedette brand currently employs around 300 to 350 employees at several locations around the globe, operating under various localized company names<ref name="body"/>: |
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The Vedette brand currently employs around 300 to 350 employees at several locations around the globe, operating under various localized company names:<ref name="body"/> |
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*'''United States''': Orion Manufacturing, Inc. operates as the global headquarters in ] (near ]) and is mainly responsible for International Sales and International Shipping to all destinations except Colombia. |
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*'''United States''': Orion Manufacturing, Inc. operates as the global headquarters in ], Georgia and is mainly responsible for international sales and international shipping to all destinations except Colombia. |
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*'''Colombia''': C.I. Inducorset operates as the regional headquarters in ], and is responsible for international sales in Spanish speaking markets and shipping within Colombia. Vedette's main factory, responsible for final garment assembly, also operates in Tuluá, employing local labor. Vedette operates two retail stores in Colombia, in ] and in Tuluá. |
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*'''Mexico''': A retail store location and a smaller factory responsible for manufacturing some precursor parts operates in ]. |
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*'''Colombia''': C.I. Inducorset operates as the regional headquarters in ] (near ]), and is responsible for International Sales in Spanish and shipping within Colombia. Vedette's main factory, responsible for final garment assembly, also operates out of Tuluá, employing local Colombian labor. Vedette operates two retail stores in Colombia in Bogotá and in Tuluá. |
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*'''Philippines''': SEA Global CC operates as the regional headquarters in ], and is responsible for international sales in English. |
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*'''Mexico''': A retail store location and a smaller factory responsible for manufacturing some precursor parts operates out of ]. |
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*'''Philippines''': SEA Global CC operates as the regional headquarters in ], and is responsible for International Sales in English. |
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==Sales== |
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==Sales== |
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Vedette's annual sales have grown at an average of 25% to 30% per year, and had annual sales totaling near 9 million in 2008.<ref name="body"/> |
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Vedette's annual sales have grown at an average of 25% to 30% per year, with annual sales totaling nearly $9 million in 2008.<ref name="body"/> |
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==History== |
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==History== |
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Vedette was founded in 1983 in the city of ]. After growing quickly in its home country and throughout South and Central America, Vedette expanded in 1998: first to Texas, then to Florida, and finally to Georgia to serve the emerging shapewear market in the United States, concentrating on the hispanic community. Vedette has since grown to serve a much greater variety of international and domestic clients and continues to expand its target market through increasing focus on Internet sales.<ref name="body"/> |
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Vedette was founded in 1979 in ], Colombia. After growing quickly in its home country and spreading throughout South and Central America, Vedette expanded into the United States in 1998: first to Texas, then to Florida, and finally to Georgia to serve the emerging shapewear market in the United States, concentrating on the Hispanic community. Vedette has since grown to serve a much greater variety of international and domestic clients with increasing focus on Internet sales.<ref name="body"/> |
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==Press== |
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==Press== |
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{{Trivia section|date=May 2024}} |
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Vedette has been referenced or featured in several magazines and trade publications, most notably: '']'' Magazine (U.S. Edition)<ref name="body"/>, '']'' (Mexican Edition)<ref>"Vanidades y Cia. Agradecimiento." ''Vanidades'' 30 Jan. 2010, Mexican ed.: 117. Print.</ref>, ''En Forma'' (Colombian Edition)<ref>"Opciones Novedades. Toda una "Vedette"." ''En Forma'' 16 May 2009, Colombian ed.: 81. Print.</ref><ref>"Opciones Novedades." ''En Forma'' 12 Sep. 2009, Colombian ed. Print.</ref>, and '']'' (Colombian Edition)<ref>"En Vitrina. Fajas Vedette Por Catalogo." ''TV y Novelas'' 23 Aug. 2008, Colombian ed.: 126. Print.</ref> |
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Vedette has been referred to or featured in several magazines and trade publications, most notably: ''Body'' (U.S. edition),<ref name="body"/> '']'' (Mexican edition),<ref>"Vanidades y Cia. Agradecimiento." ''Vanidades'' 30 January 2010, Mexican ed.: 117. Print.</ref> ''En Forma'' (Colombian edition),<ref>"Opciones Novedades. Toda una "Vedette"." ''En Forma'' 16 May 2009, Colombian ed.: 81. Print.</ref><ref>"Opciones Novedades." ''En Forma'' 12 September 2009, Colombian ed. Print.</ref> and '']'' (Colombian edition)<ref>"En Vitrina. Fajas Vedette Por Catalogo." ''TV y Novelas'' 23 August 2008, Colombian ed.: 126. Print.</ref> |
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<ref>"En Vitrina. Vedette Fajas Reductoras." ''TV y Novelas'' 3 Jan. 2009, Colombian ed.: 80. Print.</ref> |
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<ref>"En Vitrina." ''TV y Novelas'' 18 Apr. 2009, Colombian ed. Print.</ref> |
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<ref>"En Vitrina. Vedette Fajas Reductoras." ''TV y Novelas'' 3 January 2009, Colombian ed.: 80. Print.</ref> |
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<ref>"En Vitrina." ''TV y Novelas'' 18 April 2009, Colombian ed. Print.</ref> |
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<ref>"En Vitrina." ''TV y Novelas'' 16 May 2009, Colombian ed. Print.</ref> |
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<ref>"En Vitrina." ''TV y Novelas'' 16 May 2009, Colombian ed. Print.</ref> |
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<ref>"En Vitrina. Vedette Complace Tu Gusto." ''TV y Novelas'' 11 Jul. 2009, Colombian ed.: 118. Print.</ref> |
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<ref>"En Vitrina. Vedette Complace Tu Gusto." ''TV y Novelas'' 11 July 2009, Colombian ed.: 118. Print.</ref> |
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<ref>"En Vitrina." ''TV y Novelas'' 5 Sep. 2009, Colombian ed. Print.</ref> |
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<ref>"En Vitrina." ''TV y Novelas'' 5 September 2009, Colombian ed. Print.</ref> |
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<ref>"En Vitrina. Vedette Prendas Que Estilizan Tu Figura." ''TV y Novelas'' 5 Dec. 2009, Colombian ed.: 222. Print.</ref> |
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<ref>"En Vitrina. Vedette Prendas Que Estilizan Tu Figura." ''TV y Novelas'' 5 December 2009, Colombian ed.: 222. Print.</ref> |
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<ref>"En Vitrina: Vedette Buen Comienzo." ''TV y Novelas'' 30 Jan. 2010, Colombian ed.: 72. Print.</ref>. |
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.<ref>"En Vitrina: Vedette Buen Comienzo." ''TV y Novelas'' 30 January 2010, Colombian ed.: 72. Print.</ref> |
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==References== |
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==References== |
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{{reflist|2}} |
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{{Reflist|2}} |
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==External links== |
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==External links== |
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* (Official Vedette Retail Website) |
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* (Official Vedette retail website) |
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* (] listing for Orion Manufacturing) |
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* (] listing for Orion Manufacturing) |
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* (Official U.S. '']'' Magazine Website) |
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* (Official South American '']'' Magazine Website) |
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* (Official South American '']'' Magazine Website) |
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* (Official South American ''En Forma'' Magazine Website) |
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The Vedette brand currently employs around 300 to 350 employees at several locations around the globe, operating under various localized company names:
Vedette's annual sales have grown at an average of 25% to 30% per year, with annual sales totaling nearly $9 million in 2008.
Vedette has been referred to or featured in several magazines and trade publications, most notably: Body (U.S. edition), Vanidades (Mexican edition), En Forma (Colombian edition), and TV y Novelas (Colombian edition)
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