| Revision as of 21:24, 6 December 2004 editRadiojon (talk | contribs)Autopatrolled, Extended confirmed users14,611 edits merging RRP and MSRP here | Revision as of 21:27, 6 December 2004 edit undoRadiojon (talk | contribs)Autopatrolled, Extended confirmed users14,611 editsm linkfixNext edit → | ||
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| In ], '''RRP''' is an ] for '''recommended retail price'''. The ]n equivalent is '''MSRP''', for '''manufacturer's suggested retail price'''. Both are often shortened to just '''retail price''' or sometimes '''list price''', and indicate the ] ] a ] or ] thinks a ] should be ] for. | In ], '''RRP''' is an ] for '''recommended retail price'''. The ]n equivalent is '''MSRP''', for '''manufacturer's suggested retail price'''. Both are often shortened to just '''retail price''' or sometimes '''list price''', and indicate the ] ] a ] or ] thinks a ] should be ] for. | ||
| Much of the time, stores charge less than this price, however this depends upon the actual ] cost of each item, usually purchased in ] from the manufacturer, or in smaller quantities through a distributor. | Much of the time, stores charge less than this price, however this depends upon the actual ] cost of each item, usually purchased in ] from the manufacturer, or in smaller quantities through a distributor. | ||
Revision as of 21:27, 6 December 2004
In Britain, RRP is an acronym for recommended retail price. The North American equivalent is MSRP, for manufacturer's suggested retail price. Both are often shortened to just retail price or sometimes list price, and indicate the nominal price a manufacturer or distributor thinks a product should be sold for.
Much of the time, stores charge less than this price, however this depends upon the actual wholesale cost of each item, usually purchased in bulk from the manufacturer, or in smaller quantities through a distributor.
Manipulation of retail price is common in the U.S., where companies often inflate these numbers, then give greater supposed "discounts" to create false "value". This is especially common at retail chains which act as their own distributors and outsource manufacturing, thereby allowing them to set their own retail prices.
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