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Revision as of 10:36, 10 April 2009
| Developer(s) | Google and Universal Music Group |
|---|---|
| Operating system | Any web browser (Assumedly) |
| Type | Video hosting service |
| Website | www.vevo.com |
Vevo is a proposed online music video website that will be hosted by YouTube and Google, with content being initially supported by Universal Music Group. It is planned to begin operations in late 2009 and Google and Universal will split ad revenues. Google's YouTube video service will host Universal content on the satellite website, making YouTube the first time to host content off its main website. It is expected to become the largest music oriented website on the Internet. Vevo is not designed to be exclusive to Universal, but currently only Universal is signed up to offer its content. Universal CEO Doug Morris claims it plans to work with other record companies to host content from elsewhere.
A possible major reason behind the project is the competition that music videos have on YouTube. Warner Music Group apparently removed its content from YouTube in March 2009 for just this reason, but is said to be considering hosting its content on this new service. The concept for the site is described as being a Hulu for music videos and the plan may have arrisen from the goal of attracting more high-end advertisers. Currently, it is believed that many advertisers are ambivalent to hosting advertising on YouTube's site alongside user-generated video. In the future, the site could host more than just music videos, possibly editorials, other videos, and possibly user-generated content.
A notable promotional campaign for the service will most likely be necessary for users to migrate to Vevo from YouTube. It is not uncommon for music videos to be taken down from YouTube during renegotiations and copyright violation claims, and when music videos are taken down from YouTube after being transfered to Vevo, users may just assume the content was taken down other reasons.
Universal registered the domain name vevo.com on 20 November 2008. As of 9 April 2009, the website is in operation, and updates can be given to those who enter their email addressee.
References
- "YouTube, Universal Music Group announce 'Vevo'". Associated Press. 2009-04-09. Retrieved 2009-04-09.
{{cite news}}: Check date values in:|accessdate=and|date=(help) - ^ Sandoval, Greg (2009-04-09). "Google, Universal Music partner on new music video site". CNET News. Retrieved 2009-04-09.
{{cite web}}: Check date values in:|accessdate=and|date=(help) - ^ Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09.
{{cite web}}: Check date values in:|accessdate=and|date=(help) - ^ Van Buskirk, Eliot (2009-03-05). "Google, Universal Ponder Major Label-Only YouTube Spinoff". Wired News. Retrieved 2009-04-09.
{{cite web}}: Check date values in:|accessdate=and|date=(help)
