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| '''VEVO''' is a ] website. It is a joint venture between ], ], and ]<ref> - New York Times, 7 December 2009</ref> with ] licensing its content to the group without taking an ownership stake.<ref> - Wired, 7 December 2009</ref> The service was launched officially on 8 December 2009.<ref name = launch>{{cite news |title=Queen Rania calls on music world to support 1GOAL education campaign|publisher=|url=http://www.tradingmarkets.com/.site/news/Stock%20News/2716825/ |date=2009-12-10|accessdate=2010-01-06}}</ref> The videos on VEVO are syndicated to ], with ] and VEVO sharing the advertising revenue.<ref name = cnetold>{{cite web |title=Universal, YouTube near deal on music video site |last=Sandoval |first=Greg |publisher=] |date=2009-03-04 |url=http://news.cnet.com/8301-1023_3-10188600-93.html?tag=mncol;title |accessdate=2009-04-09}}</ref> | '''VEVO''' is a ] website. It is a joint venture between ], ], and ]<ref> - New York Times, 7 December 2009</ref> with ] licensing its content to the group without taking an ownership stake.<ref> - Wired, 7 December 2009</ref> The service was launched officially on 8 December 2009.<ref name = launch>{{cite news |title=Queen Rania calls on music world to support 1GOAL education campaign|publisher=|url=http://www.tradingmarkets.com/.site/news/Stock%20News/2716825/ |date=2009-12-10|accessdate=2010-01-06}}</ref> The videos on VEVO are syndicated to ], with ] and VEVO sharing the advertising revenue.<ref name = cnetold>{{cite web |title=Universal, YouTube near deal on music video site |last=Sandoval |first=Greg |publisher=] |date=2009-03-04 |url=http://news.cnet.com/8301-1023_3-10188600-93.html?tag=mncol;title |accessdate=2009-04-09}}</ref> | ||
| VEVO offers music videos from |
VEVO offers 20,000 music videos from 7,500 artists<ref name = videos>{{cite web |title=Full list of videos available on VEVO|last= |first= |publisher=|date= |url=http://www.vevo.com/videos}}</ref>, licensed from Universal Music Group, Sony Music Entertainment, EMI<ref name = emi>{{cite web |title=VEVO announces agreement with EMI Music|last= |first= |publisher=|date=2009-12-07 |url=http://www.emigroup.com/Press/2009/press132.htmaccessdate=2010-01-11}}</ref>, Koch Entertainment, IODA, InGrooves, Nacional Records, Beggars Group, The Orchard, Merlin Group, SAAVN, CBS<ref name = CBS>{{cite web |title=VEVO is Top 10 Video Property, #1 Entertainment-Music Web Network in U.S.|last= |first= |publisher=|date=2010-03-11 |url=http://www.prnewswire.com/news-releases/vevo-is-top-10-video-property--1-entertainment-music-web-network-in-us-87343302.html}}</ref> and others with the lone exception of ]<ref name = warner>{{cite web |title=Vevo negotiating with EMI and Warner Music|last=Sandoval|first=Greg |publisher=] |date=2009-10-21 |url=http://news.cnet.com/8301-31001_3-10380897-261.html|accessdate=2010-07-27}}</ref>. | ||
| ==Development== | ==Development== | ||
Revision as of 02:36, 2 November 2010
 | |
| Type of site | Video hosting service |
|---|---|
| Headquarters | Mountain View, California, United States and Minato, Tokyo, Japan |
| Owner |  Universal Music Group Sony Music Entertainment Abu Dhabi Media Company |
| URL | vevo.com |
| Commercial | Yes |
VEVO is a music video website. It is a joint venture between Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on 8 December 2009. The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue.
VEVO offers 20,000 music videos from 7,500 artists, licensed from Universal Music Group, Sony Music Entertainment, EMI, Koch Entertainment, IODA, InGrooves, Nacional Records, Beggars Group, The Orchard, Merlin Group, SAAVN, CBS and others with the lone exception of Warner Music Group.
Development
The concept for VEVO was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. To this end VEVO censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonalds. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009. The site went live on December 8th, 2009, and that same month became the number 1 most visited music site in the US, overtaking MySpace Music.
In August 2010, VEVO introduced a free application for the Apple iPhone that allows users to stream videos in the VEVO catalog and create playlists.
Availability
The vevo.com website and iPhone app are currently not available outside the United States and Canada. The website was scheduled to go worldwide in 2010, but as of October 2010 it was still not available outside North America. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Some of VEVO's videos on YouTube are viewable by users in other countries, while others will produce the message "This video contains content from VEVO, who has blocked it in your country on copyright grounds."
Notes and references
Notes
a. The VEVO "coming soon" page currently states: "VEVO is committed to making all of its videos available worldwide. To make that happen, we must work through a range of business and legal issues. Please know that we are working diligently to make this happen. Our team at VEVO knows that Music is a truly global experience and that there are many people outside of the United States & Canada who would enjoy access to the VEVO video library and we will work as hard as we can to expand the availability of our service."
References
- Music Industry Companies Opening Video Site - New York Times, 7 December 2009
- EMI Licenses Content to Vevo in 11th-Hour Deal - Wired, 7 December 2009
- "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved 2010-01-06.
- ^ Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09.
- "Full list of videos available on VEVO".
- "VEVO announces agreement with EMI Music". 2009-12-07.
- "VEVO is Top 10 Video Property, #1 Entertainment-Music Web Network in U.S." 2010-03-11.
- Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved 2010-07-27.
- Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17.
- Vevo Censors Music Videos for Brands - Advertising Age, 22 Jan 2010
- Release Notes: Facebook Like Button, VEVO Store and more - VEVO.com, 8.4.10
- Notes from the Factory Floor - VEVO.com, 5.20.10
- Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved 2010-01-12.
- VEVO Launches as #1 Music Network in the US VEVO.com, 13 Jan 2010
- YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
- ^ Bruno, Antony (2010-08-18). "Vevo's iPhone Hits The App Store". Billboard. Retrieved 2010-09-23.
- Andrews, Robert (2009-12-09). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Retrieved 2010-03-19.
- YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on Vevo.com, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
- "VEVO Coming To More Countries As Soon As Possible". 2010-01-08. Retrieved 2010-05-28.
- List of VEVO artist channels on YouTube
External links
- Official website
- Vevo on Twitter
- Official Vevo Blog
- Vevo music video service hits the Web Dec. 8
- Youtube Channel
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