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| Nutritional value per 1 double sandwich (304 grams) | |||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 960 kcal (4,000 kJ) | ||||||||||||||||||||||||||||
| Carbohydrates | 40 g | ||||||||||||||||||||||||||||
| Sugars | 10 g | ||||||||||||||||||||||||||||
| Dietary fiber | 2 g | ||||||||||||||||||||||||||||
| Fat | 62 g | ||||||||||||||||||||||||||||
| Saturated | 25g | ||||||||||||||||||||||||||||
| Trans | 1 g | ||||||||||||||||||||||||||||
| Protein | 60 g | ||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||||||||
| Cholesterol | 211 mg | ||||||||||||||||||||||||||||
| Energy from sandwich | 570 kcal (2,400 kJ) | ||||||||||||||||||||||||||||
This information is effective as of March 2013. | |||||||||||||||||||||||||||||
| Percentages estimated using US recommendations for adults, except for potassium, which is estimated based on expert recommendation from the National Academies. Source: www.wendys.com | |||||||||||||||||||||||||||||
The Baconator is a brand of cheeseburgers introduced by the international fast-food restaurant chain Wendy's in 2007. The primary product consists of two quarter-pound beef patties topped with mayonnaise, ketchup, two slices of cheese, and six strips of bacon. Single and triple patty versions were formerly offered, as well as limited-time seasonal variants.
The brand was later expanded with the Son of Baconator, which uses smaller patties, and the Breakfast Baconator, which replaces the hamburger patties with a sausage patty topped with an egg and a melted Swiss cheese sauce.
History
The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson. The addition of the product was part of a push to add menu items that appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.
Advertising
As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league. They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers online to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.
Economic indicator
The popularity of the Baconator has led to politicians and others using the burger as an example of the price of goods related to inflation and so-called "price gouging". US Senator Elizabeth Warren from Massachusetts has used the burger in examples of what she perceives to be price gouging and to lobby for more government control.
Ingredients
- Bacon strips
- Hamburger bun
- Two whole-beef patties
- Ketchup
- Mayonnaise
- American cheese
See also
- BK Stacker – a similar product from Burger King
References
- United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
- National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. Retrieved 2024-12-05.
- Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11.
The company has improved its marketing, with quirky 'red wig' television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
- "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11.
The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
- "Kick for a Million Details". Archived from the original on 2007-11-07. Retrieved 2007-10-22.
- Suderman, Peter (2024-12-29). "Everybody Hates Prices". Reason.com. Retrieved 2024-12-30.
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