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Vevo is a proposed online music video website that will be hosted by YouTube and Google, with content being initially supported by Universal Music Group. It is planned to begin operations in late 2009 and Google and Universal will split ad revenues. Google's YouTube video service will host Universal content on the satellite website. This will be the first time YouTube hosts content off its main website. It is expected to become the largest music oriented website on the Internet. Vevo is not designed to be exclusive to Universal, but currently only Universal is signed up to offer its content. Universal CEO Doug Morris claims it plans to work with other record companies to host content from elsewhere.

A possible major reason behind the project is the competition that music videos have on YouTube. Warner Music Group removed its content from YouTube in March 2009 for just this reason, but is said to be considering hosting its content on this new service. The concept for the site is described as being a Hulu for music videos.

UMG registered the domain name vevo.com on 20 November 2008. As of 9 April 2009, the website was blank.

References

1. ^ Sandoval, Greg (2009-04-09). "Google, Universal Music partner on new music video site". CNET News. Retrieved 2009-04-09. {{cite web}}: Check date values in: |accessdate= and |date= (help)
2. ^ Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09. {{cite web}}: Check date values in: |accessdate= and |date= (help)
3. ^ Van Buskirk, Eliot (2009-03-05). "Google, Universal Ponder Major Label-Only YouTube Spinoff". Wired News. Retrieved 2009-04-09. {{cite web}}: Check date values in: |accessdate= and |date= (help)

External links