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VEVO

Type of site	Video hosting service
Headquarters	Mountain View, California, United States and Minato, Tokyo, Japan
Owner	Universal Music Group Sony Music Entertainment Abu Dhabi Media Company
URL	vevo.com
Commercial	Yes

VEVO is a music video website. It is a joint venture between Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on 8 December 2009. The videos on VEVO are syndicated across the web, with Google and VEVO sharing the advertising revenue.

VEVO offers music videos from three of the 'big four' major record labels: Universal Music Group, Sony Music Entertainment, and EMI. Warner Music Group was initially reported to be considering hosting its content on VEVO, but subsequently formed a rival alliance with MTV Networks. There are currently around 23,000 videos available on VEVO.

Development

The concept for VEVO was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. To this end VEVO censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonalds. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009. The site went live on December 8th, 2009, and that same month became the number 1 most visited music site in the US, overtaking MySpace Music.

In August 2010, VEVO introduced a free application for the Apple iPhone that allows users to stream videos in the VEVO catalog and create playlists. Extending into connected devices, VEVO launched a channel on Google TV and an application on Boxee. The company says that launching on other mobile platforms and connected devices is imminent.

Notes and references

Notes

a. The VEVO "coming soon" page currently states: "VEVO is committed to making all of its videos available worldwide. To make that happen, we must work through a range of business and legal issues. Please know that we are working diligently to make this happen. Our team at VEVO knows that Music is a truly global experience and that there are many people outside of the United States & Canada who would enjoy access to the VEVO video library and we will work as hard as we can to expand the availability of our service."

b. When VEVO uploaded a majority of music videos on YouTube, some of its users, who have had problems with copyright claims from major record labels, have not been happy with it. One such user posted the following anti-capitalist statement as a comment on one of VEVO's uploads: "Dear Vevo, Let me start by sayin get your corporate asses off youtube! Ever since these big companies started paying off youtube so they could post their friggin videos we can't post ours. We are flagged for infringement evry time we include a song we like in ourvideos.

This is YOUtube, the place where we can post OUR videos.If we wanted to listen to music from you wedgo to your damnwebsite.

Topeople whowant greedy corporates gone thumbs up and copy and paste this on Vevo s***" The comment was often voted up and reposted by other users in agreement, as a form of protest. Many VEVO uploads on YouTube have been targeted by this chain letter

References

1. Music Industry Companies Opening Video Site - New York Times, 7 December 2009
2. EMI Licenses Content to Vevo in 11th-Hour Deal - Wired, 7 December 2009
3. "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved 2010-01-06.
4. Carr, Austin. VEVO CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast Company.com, October 27, 2010.
5. ^ Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09.
6. "VEVO announces agreement with EMI Music". 2009-12-07.
7. Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved 2010-07-27.
8. MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, 8 September 2010
9. "Full list of videos available on VEVO".
10. Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17.
11. Vevo Censors Music Videos for Brands - Advertising Age, 22 Jan 2010
12. Release Notes: Facebook Like Button, VEVO Store and more - VEVO.com, 8.4.10
13. Notes from the Factory Floor - VEVO.com, 5.20.10
14. Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved 2010-01-12.
15. VEVO Launches as #1 Music Network in the US VEVO.com, 13 Jan 2010
16. YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
17. Bruno, Antony (2010-08-18). "Vevo's iPhone Hits The App Store". Billboard. Retrieved 2010-09-23.
18. Rio Caraeff. The Music Evolution Revolution Comes to Google TV. VEVO Blog, OCtober 4, 2010.

External links

• Official website
• Vevo on Twitter
• Video on YouTube

• Google services
• Universal Music Group
• YouTube
• Music websites
• Internet properties established in 2009