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2wink Australia

Company type	Private
Industry	Fashion
Founded	2005
Founder	Mark Turner, Eddie Jones.
Defunct	2022
Headquarters	Perth, Australia
Area served	Worldwide
Products	Men's underwear
Website	2wink.com.au

2wink Australia was an Australian men's underwear and swimwear apparel brand based in Perth, Western Australia. The apparel was sold in 30 countries.

History

2wink Australia was founded by friends Eddie Jones and Mark Turner in 2005. The name 2wink was created from the concept of "winking" one's eye. In 2010, Carl McNeill officially bought out Eddie Jones's interest in the company.

In 2009, the company made the strategic decision to transfer all of its manufacturing from China to Western Australia, after observing the uproar caused by Pacific Brands, the maker of Bonds, taking their manufacturing overseas.

2wink Australia released its first range of men's swimwear in 2011.

Operations

The company was headquartered in Dianella, a suburb of Perth, although all of its products are made in China.

See also

• List of swimwear brands

References

1. "The Hottest Swim Suits This Year Are From Australia... 2 WINK". bestgaypalmsprings.com. 25 November 2012. Retrieved 10 January 2017.
2. "Aussie beach bums – literally". The West Australian. 2 June 2011. Retrieved 12 February 2021.
3. "Men's Fashion". 7perth.com.au. Retrieved 9 November 2010.
4. "2wink's Carl McNeill Tells Us What Men Want in a Swimsuit". racked.com. 21 March 2012. Retrieved 10 January 2017.

• Clothing brands of Australia
• Clothing companies established in 2005
• Swimwear brands
• Underwear brands
• Companies based in Perth, Western Australia
• Australian companies established in 2005
• Defunct companies of Australia