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Alternative culture is a type of culture that exists outside or on the fringes of mainstream or popular culture, usually under the domain of one or more subcultures. These subcultures may have little or nothing in common besides their relative obscurity, but cultural studies uses this common basis of obscurity to classify them as alternative cultures, or, taken as a whole, the alternative culture. Compare with the more politically charged term, counterculture.

In London, Camden Town was known for its alternative culture.

See also

• Alternative fashion – Fashion that does not conform to mainstream styles
• Alternative housing – Category of domicile structures
• Alternative lifestyle – Lifestyles perceived to be outside the cultural norm
• Alternative media – Media sources that differ from established or dominant types of media
• Bohemianism – Practice of an unconventional lifestyle
• Counterculture – Subculture whose values and norms of behavior deviate from those of mainstream society
• List of subcultures
• History of subcultures in the 20th century
• Underground culture – Alternative cultures that differ from the mainstream

Further reading

• The Rebel Sell: Why the Culture Can't be Jammed, Heath, Joseph & Potter, Andrew, Harper Perennial, 2004, ISBN 1-84112-654-3
• The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism, Frank, Thomas, University of Chicago Press, 1998, ISBN 0-226-26012-7
• Commodify Your Dissent: Salvos from The Baffler, essay collection, WW Norton & Co, 1997, ISBN 0-393-31673-4

v t e Culture
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Sciences	Cultural anthropology Cultural astronomy Cultural ecology Cultural geography Cultural neuroscience Cultural studies Culturology Culture theory
Subfields	Bioculture Cross-cultural studies Cross-cultural communication Cross-cultural leadership Cross-cultural psychiatry Cross-cultural psychology Cultural analytics Cultural economics Cultural entomology Cultural history Cultural mapping Cultural mediation Cultural psychology Cultural values Culturomics Intercultural learning Intercultural relations Internet culture Philosophy of culture Popular culture studies Postcritique Semiotics of culture Sociology of culture Sound culture Theology of culture Transcultural nursing
Types	Constructed culture Counterculture Dominant culture Folk culture High culture Individualistic culture Legal culture Low culture Microculture Official culture Political culture Civic Popular culture Urban Primitive culture Resistance through culture Subculture Alternative culture Fandom Far-right subcultures Youth subculture list Super culture Vernacular culture Culture by location
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• Subcultures