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The Busan Munhwa Broadcasting Corporation (Korean: 부산문화방송) is MBC's local unit for the city of Busan. The first private radio station in South Korea (older than the main MBC station by two years), the branch operates radio (two stations) and television under the HLKU callsign.

History

The company was established on October 20, 1958. On April 15, 1959, the Munhwa Broadcasting Corporation opened, creating a network system in the radio sector for the first time. The station's name was chosen in order to protect local culture from Japanese influence, considering Busan's geographical location, as well as the easy reception of Japanese radio signals. In November 1959, it broadcast the first commercial jingle on Korean radio, for Jinro Soju, the lyrics of which were composed by the station's boss Heo Young-cheol. The jingle became a success, especially among children, even though this raised concerns about potential underage alcohol consumption.

On June 30, 1962, when the founder of Munhwa Broadcasting Corporation was taken away by the Central Intelligence Agency right after the May 16 military coup, its ownership was effectively taken away and transferred to the May 16 Scholarship Association (now the Jeongsu Scholarship Association). On March 5, 1965, the company name was changed to Busan Cultural Broadcasting Corporation.

Busan MBC conducted test television broadcasts on December 30, 1969, and started regular broadcasts on January 25, 1970, under the HLAD-TV callsign. The station broadcast on VHF channel 12, with an output of 2 kW visual and 500W aural, as well as cameras supplied by British company Pye. It moved to channel 11 on September 30, 1972.

Busan MBC broadcast from the Kukje Building until 1997.

It was one of the fourteen MBC branches outside Seoul that was affected by a fall in profits between 2019 and 2021. It had lost 5.8 billion won in 2021 alone.

References

1. ^ Broadcasting in Korea. Nanam Publishing House. 1994. Retrieved 23 November 2024.
2. 박철우 (2009). 방송, 부산문화 (ed.). 부산문화방송 50년사 : 1959-2009 (in Korean).
3. Brand & CF
4. 장, 윤선 (July 5, 2022). ""박정희, 중정에 부일장학회·경향 강탈 지시"". Ohmynews (in Korean).
5. "25일개국키로 MBC·TV 부산국". Maeil Business Newspaper (in Korean). January 6, 1970.
6. 박, 동민 (November 12, 2017). "부산MBC 사옥 국제빌딩 재탄생". Maeil Business Daily (in Korean).
7. 금준경; 박서연 (April 13, 2022). "구조조정에 사옥매각까지… 생존 위협받는 지역언론". Naver News (in Korean).

• Television networks in South Korea
• Mass media companies of South Korea
• Radio stations in South Korea
• Radio stations established in 1959
• Munhwa Broadcasting Corporation television networks
• Television channels in South Korea
• Television channels and stations established in 1970
• Mass media in Busan
• Companies based in Busan