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South Korean commercial television channel
For other uses, see SBS (disambiguation).
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SBS TV (Seoul Broadcasting System Television) is a South Korean free-to-air television channel operated by Seoul Broadcasting System. The channel was launched on 9 December 1991.
History
SBS TV is South Korea's second commercial television station after MBC TV, and was established on 9 December 1991.
On 19 September 1991, it was defined that SBS would air its main news bulletin at 8pm. It was interpreted as an attempt to compete against the "frontal confrontation" between KBS News 9 and MBC Newsdesk, which occupied the 9pm timeslot. Ahead of launch, there was a spike in the demand for all-channel VHF receivers, as none of the pre-existing television channels in Seoul broadcast on Band I (SBS was channel 6, KBS2 was channel 7, KBS1, channel 9, MBC, channel 11 and EBS, channel 13). Ahead of its launch, such antennas saw a ten-fold increase in sales.
Opening ceremony of SBS TV on 9 December 1991
SBS commenced its official broadcasts in Seoul at 10:00am on 9 December, which would be designated as "The Day of Birth of SBS", a ten-hour special program; its launch was also reported by MBC Newsdesk. On the same day, SBS Eight O'Clock News was launched as the network's newscast. With the channel's launch, Korean media had finally entered the mixed public-private system. The coverage area at launch included all of Seoul, Gyeonggi and Gangwon and North Chungcheong, with approximately 47% of families receiving the channel.
On 23 March 1992, SBS reorganized its schedule with SBS News Show being converted to a weekend edition due to low ratings. It also added an hour of children's programming between 5 and 6pm, as SBS had been criticized for not airing programming for these targets.
Initially, SBS were only broadcasting terrestrially in Seoul and its surrounding areas. On 9 October 1992, the government began accepting applications for private broadcasting stations in other regions of the country. SBS had planned for a television and radio broadcast affiliate network to air SBS' programs on other new regional channels before its 5th anniversary. In 1994, the private channels KNN in Busan, TJB in Daejeon, TBC in Daegu, and kbc in Gwangju were created after government approval. On 14 May 1995, SBS launched a national television network with these channels as its local affiliates, airing SBS programs as well as creating local programming. The week of the first anniversary of the opening of the new stations was marked by SBS as "Private TV Week" in May 1996.
On October 26, 2001, SBS started high definition broadcasts, becoming the first terrestrial broadcaster in South Korea to do so. On that day, a special ceremony was held at the Yeouido facilities, with the presidents of the major electronics companies taking part.
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