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Est (stylized as est; Thai: เอส) Cola is a colasoft drink from Thailand, manufactured by Sermsuk Public Company Limited. It was launched on 2 November 2012.
History
Est Cola was created following the termination of the company's contract with PepsiCo, for whom it had bottled and distributed Pepsi in Thailand since 1952. The Pepsi-Sermsuk split created an opportunity for Coca-Cola to become the leading soda brand in the country. PepsiCo had 48% market shares in Thailand before the split (and Coca-Cola 42%), but its shares dropped to 15% after the split. The split happened after PepsiCo tried and failed to take over Sermsuk.
In 2013, Est signed a 2-year partnership with Manchester City F.C. to use the club's image for advertising purposes in Thailand.
In 2014, ThaiBev acquired Est Cola from Sermsuk for THB1.56 billion. Sermsuk remained the manufacturer of the cola.
Variants
est Cola
est Sugar Free Cola
est Play: Fruit-flavored soft drink. Available in orange, cream soda, strawberry, grape berry, lychee-pear and lemon-lime (also known as est Clear) varieties.
